Airport Marketing
eBook - ePub

Airport Marketing

Strategies to Cope with the New Millennium Environment

  1. 154 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Airport Marketing

Strategies to Cope with the New Millennium Environment

Book details
Table of contents
Citations

About This Book

Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.

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Yes, you can access Airport Marketing by David Jarach in PDF and/or ePUB format, as well as other popular books in Technologie et ingénierie & Aviation. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2017
ISBN
9781351959650
Edition
1
Topic
Technologie et ingénierie
Subtopic
Aviation

Table of contents

  1. Cover
  2. Half Title
  3. Dedication
  4. Title
  5. Copyright
  6. Contents
  7. List of Tables
  8. List of Figures
  9. Acknowledgements
  10. Preface
  11. List of Abbreviations
  12. 1. The Airport Enterprise: Role and Scope of Activity
  13. 2. The Air Transport Value Chain
  14. 3. The Aviation-Related SBU: The Airport Enterprise’s Technical Core Business
  15. 4. New Marketing-Driven Paradigms for the Airport Enterprise’s Aviation-Related Business
  16. 5. The Development of the Non Aviation-Related Value Proposition
  17. 6. Achieving Sustainable Growth for the ‘Commercial Airport’ Concept: The Role of Loyalty Schemes
  18. 7. How to Construct an Airport Marketing Plan
  19. 8. September 11 Attacks
  20. 9. The Airport Industry: An International Picture
  21. 10. Afterword
  22. Bibliography
  23. Index