How to Run a Successful Design Business
eBook - ePub

How to Run a Successful Design Business

The New Professional Practice

  1. 456 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

How to Run a Successful Design Business

The New Professional Practice

Book details
Table of contents
Citations

About This Book

The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability. Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields - advisors, practitioners, clients and representatives from design organisations - to provide you with information, suggestions, guidelines and thought-provoking opinions. Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.

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Information

Publisher
Routledge
Year
2017
ISBN
9781351929981
Edition
1
Topic
Diseño
Subtopic
Diseño gráfico

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Table of Contents
  5. Important Notice
  6. Reviews of How to Run a Successful Design Business
  7. Foreword
  8. Preface
  9. 1 The Industry
  10. 2 The Business
  11. 3 The People
  12. 4 The Income
  13. 5 The Work
  14. 6 The Designers
  15. 7 The Clients
  16. 8 The Design Bodies
  17. 9 The Reference Library
  18. 10 The Contributors
  19. Index