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- 344 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Book details
Table of contents
Citations
About This Book
Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry.
The primary audiences for this textbookare bothsenior and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionalsseeking to expand their knowledge of the industry beyond their own functional area.
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Yes, you can access Airline Operations and Management by Gerald N. Cook, Bruce G. Billig in PDF and/or ePUB format, as well as other popular books in Technology & Engineering & Aviation. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover-Page
- Halftitle
- Introduction: Goal of Airline Management and Operations
- 1 Historical Perspective
- 2 Supply and Demand for Air Transportation
- 3 Route Structure
- 4 Product Offering
- 5 Flight Schedule Development and Control
- 6 Economics and Finance
- 7 Pricing and Revenue Management
- 8 Distribution
- 9 International Air Transportation and Public Policy
- 10 Looking Ahead
- Glossary
- Index