Successful Management in the Digital Age
eBook - ePub

Successful Management in the Digital Age

  1. 316 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Successful Management in the Digital Age

Book details
Table of contents
Citations

About This Book

Successful Management in the Digital Age examines key factors for success in today's business environment finding markets, being vigilant for new trends and changes, exploiting opportunities, and overcoming obstacles. While acknowledging the benefits of technological advances in some areas, John Harte shows how artificial intelligence is limited and often imperfect. Becoming thoughtlessly dependent on it may replace the far more rewarding benefits of human ingenuity, creativity and innovation.For Harte, organizational complacency is one of the prime causes of business inertia. It often results from past successes that create an illusion of wisdom and invulnerability which blinds leaders to warning signs. De-industrialization is just one example of a movement that led to the present market stagnation.Harte reminds executives and entrepreneurs of the basic formula for success in any business producing a product or service that people want, and providing it at the right time for the right price, in order to make a suitable profit. He warns us to resist temptations of the digital era, such as automation that results in over-production and market saturation, outsourcing that risks losing customers, and losing control of brands and markets by needless offshoring.

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Information

Publisher
Routledge
Year
2017
ISBN
9781351487566
Edition
1
Topic
Commerce
Subtopic
Commerce Général

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Contents
  5. 1 Introduction
  6. 2 Taking Stock: A Reality Check
  7. 3 Untapped Potential
  8. 4 Strategic Management
  9. 5 Integrated Marketing and Its Enemies
  10. 6 Managing, Leadership and Entrepreneurship
  11. 7 Advertising and Communications
  12. 8 How Words Sell Billions of Goods and Services
  13. 9 Pictures That Sell Goods and Services
  14. 10 The Value of Branding and Marketing
  15. 11 Removing Uncertainty and Ambiguity
  16. 12 Creative Thinking and Reasoning
  17. 13 Motivation and Its Antithesis
  18. 14 Influencing Sales and Perpetrating Frauds
  19. 15 Selling Is a Psychological Process
  20. 16 Knowing and Understanding
  21. 17 Facts and Figures
  22. 18 The Law of Unintended Consequences
  23. Acknowledgments
  24. About the Author
  25. Notes
  26. Index