Sport and the Media examines how reliable sportscasting is in the anchor role, reviews the development of sportscasting and specialized sporting services as a response to audience demand, and questions how well the sporting enthusiast--the fan--is being served by later, unanticipated developments. While sport has had a long symbiotic relationship with communication systems, the advent of a digital media age has intensified that relationship, giving evidence of both continuity and substantial change in this relationship as both media systems and popular culture have entered a new century.
Collectively, the articles give an authentic flavor of the issues--real and incipient--surrounding sports broadcasting, the media, and the audience as the next round of media consolidation and investment appears to be starting. In particular, they pose questions as to whether sports as a 'killer application' has actually encountered some natural limit, and whether the audience at-large has been well served within the more recent developments.

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Yes, you can access Sport and the Media by Raymond Boyle,Peter Flood,Deirdre Kevin in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Routledge

Year

2019

ISBN

9781135480134

Edition

Topic

Languages & Linguistics

Subtopic

Communication Studies

Index

Languages & Linguistics

Cover
Title
Contents
Copyright
TIC Editorial
TIC Mobile Communication and the Sports Industry: The Case of 3G
TIC Sport Broadcasting: How to Maximize the Rating Figures
TIC The Fame Game: The Peculiarities of Sports Image Rights in the United Kingdom
TIC Sport on Commercial Norwegian Radio 1988 to 2003
TIC Tackling the Directive: Television Without Frontiers, Transnational Broadcasting, and Irish Soccer