- 280 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
First Published in 1986. This book has two basic goals. The first goal is to present how information is formed, used, channelled, and delivered in a number of different contexts and systems with varying impacts. The second goal is to present these diverse applications within one framework so that there is continuity between the different subjects and chapters. The framework is behavioral systems, and so this book is also an attempt to further evolve and show the viability of this framework.
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Information
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Dedication
- Table of Contents
- Preface
- 1. Introduction: A Behavioral Systems Framework for Information and Effects
- 2. Prosocial Television: Effective Elements, Barriers to Broadcasting
- 3. Diffusion from a Behavioral Systems Perspective
- 4. Social Marketing: Ethics, Concepts, Methods, Strategies, and Applications
- 5. New Media: Hyperbole versus Reality
- 6. Information and Health Behavior: Futile Attempts or Small-Wins?
- 7. Behavioral Systems Approach to Information and Consumer Behavior: Economic, Legal, and Communication Aspects of Effective Information Remedies
- 8. Future Directions: Information Technology/Behavioral Systems for the Public Good
- References
- Author Index
- Subject Index
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Yes, you can access Information and Behavior by Richard A. Winett in PDF and/or ePUB format, as well as other popular books in Social Sciences & Marketing. We have over 1.5 million books available in our catalogue for you to explore.