Effective Sales Enablement
eBook - ePub

Effective Sales Enablement

Achieve sales growth through collaborative sales and marketing

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Effective Sales Enablement

Achieve sales growth through collaborative sales and marketing

Book details
Table of contents
Citations

About This Book

Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth. Effective Sales Enablement shows you how to:
- Understand trends that impact sales professionals and how to take advantage of them
- Become a better marketer with creative ideas on how to support sales
- Integrate sales elements into select marketing programmes - and vice versa
- Assemble a first-class sales enablement team
- Leverage technology to better integrate sales and marketing

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Information

Publisher
Kogan Page
Year
2018
ISBN
9780749483654
Edition
1
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. List of Figures
  6. About the author
  7. Preface
  8. Acknowledgements
  9. Introduction: Sales enablement from a marketer’s perspective
  10. 01 Sales enablement, Leonardo da Vinci and the Industrial Revolution
  11. 02 Twelve sales trends that matter
  12. 03 The dilemma for marketing as a sales enablement function
  13. 04 Branding and messaging also apply to sales
  14. 05 Key sales enablement ingredients: Training, content, and coaching
  15. 06 All marketing leads to sales
  16. 07 Design and user experience enhance sales success
  17. 08 When it’s time to build your sales enablement team
  18. 09 It’s complicated: The blessings and curses of technology
  19. 10 Action. Action. Action.
  20. Index
  21. Backcover