- 513 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted
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Table of contents
- Front Cover
- Contents
- Preface
- Author
- Chapter 1: The Relationship-Based Enterprise
- Chapter 2: Customer Relationship Management (CRM) System
- Chapter 3: CRM Evaluation
- Chapter 4: CRM Selection
- Chapter 5: SAP CRM Solution
- Chapter 6: SAP CRM Implementation Project Cycle
- Chapter 7: SAP CRM and Enterprise Business Process Re-Engineering
- Chapter 8: SAP CRM Enterprise Applications
- Chapter 9: SAP E-Business Applications
- Chapter 10: SAP CRM Application Environment
- Chapter 11: SAP Tools and Programming
- Chapter 12: Initiating the SAP Project
- Chapter 13: SAP ASAP Methodology
- Chapter 14: Supporting and Enhancing SAP CRM
- Chapter 15: Valuing the Relationship-Based Enterprise
- Chapter 16: Beyond the Relationship-Based Enterprise
- Appendix A: Selecting SAP CRM Implementation Partners
- Appendix B: CRM Industry Analysts
- References
- Back Cover
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Yes, you can access Implementing SAP® CRM by Vivek Kale in PDF and/or ePUB format, as well as other popular books in Business & Customer Relations. We have over one million books available in our catalogue for you to explore.