Strategic Winery Tourism and Management
eBook - PDF

Strategic Winery Tourism and Management

Building Competitive Winery Tourism and Winery Management Strategy

  1. 314 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Strategic Winery Tourism and Management

Building Competitive Winery Tourism and Winery Management Strategy

Book details
Table of contents
Citations

About This Book

Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strate

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Yes, you can access Strategic Winery Tourism and Management by Kyuho Lee, Kyuho Lee in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Apple Academic Press
Year
2016
ISBN
9781482223415
Edition
1
Topic
Business
Subtopic
Management
Index
Business

Table of contents

  1. CONTENTS
  2. ABOUT THE EDITOR
  3. LIST OF CONTRIBUTORS
  4. LIST OF ABBREVIATIONS
  5. PREFACE
  6. CHAPTER 1: THE BUSINESS OF WINE
  7. CHAPTER 2: WINE TOURISM STRATEGY MAKING: A MODEL FOR PLANNING AND IMPLEMENTATION
  8. CHAPTER 3: STRATEGIC WINERY MANAGEMENT AND TOURISM: VALUE-ADDED OFFERINGS AND STRATEGIES BEYOND PRODUCT CENTRISM
  9. CHAPTER 4: WINE VERSUS WEDDINGS: WINE TOURISM IN THE EMERGING NORTH CAROLINA WINE INDUSTRY
  10. CHAPTER 5: WINE TOURISM IN BORDEAUX
  11. CHAPTER 6: EMERGING ISSUES IN WINE TOURISM
  12. CHAPTER 7: WINERY TOURISM IN CHINA
  13. CHAPTER 8: ANALYZING THE EFFECTS OF SHORT AND LONG-TERM CUSTOMER RELATIONSHIP ON THE WINE CUSTOMER LIFETIME VALUE
  14. CHAPTER 9: DESIGNING FOR SALES: WINERY DESIGN AND THE VISITOR EXPERIENCE
  15. CHAPTER 10: USING ANNs TO DETERMINE PLACE EVOKED AFFECTIVE CONSUMER REACTIONS IN WINE TOURISM
  16. CHAPTER 11: EFFECTIVE WINERY TASTING ROOM MANAGEMENT
  17. CHAPTER 12: SERVICE QUALITY, BRAND LOYALTY, AND WINE TOURISM
  18. CHAPTER 13: EXPLORING AN EFFECTIVE WINERY REVENUE MANAGEMENT STRATEGY
  19. CHAPTER 14: FINANCIAL RATIO AND VALUATION ANALYSES OF CONSTELLATION BRANDS INC.: A CASE STUDY
  20. CHAPTER 15: THE RISE OF WINE EDUCATION IN MAINLAND CHINA: A FIRST-HAND ACCOUNT AND ANALYSIS