Marketing Methods to Improve Company Strategy
eBook - ePub

Marketing Methods to Improve Company Strategy

Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach

Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli

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  1. 128 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Marketing Methods to Improve Company Strategy

Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach

Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli

Book details
Table of contents
Citations

About This Book

The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs, considering the presence of competitors in their marketplace. In addition, the book wants to show how it may be used when working with marketing and sales management. Another important theme of this book is the idea that a firm is seen as a network. This network philosophy is an important theme throughout the book, and should open managers' eyes to potential joint marketing activities, as well as joint ventures, other types of contracts and partnerships in a world of firms' fuzzy boundaries.

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Information

Publisher
Routledge
Year
2010
ISBN
9781135164379
Edition
1
Topic
Business
Subtopic
Business generale
Index
Business

Table of contents