The Book Publishing Industry

Albert N. Greco, Jim Milliot, Robert Wharton, Robert M. Wharton

• Publisher: Routledge
• Year: 2013
• eBook ISBN: 9781136850349
• Topic: Betriebswirtschaft
• Subtopic: Business allgemein

The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry.

Table of contents

• Cover
• Half Title
• Title Page
• Copyright Page
• Dedication
• Table of Contents
• Preface
• Acknowledgements
• About the Authors
• Introduction
• 1 Book Publishing: An Introduction
• 2 New Book Title Output, Book Categories and Prices, Economic Data, Sales, Returns, and the Channels of Distribution
• 3 The Development of Modern Book Publishing Companies: History and Analysis
• 4 Business Operations
• 5 The Editorial Process
• 6 Editors, Book Acquisitions, Production, Operations, and Costs
• 7 Marketing and Selling Books
• 8 The Book Publishing Industry Confronts the Twenty- First Century's Challenges
• Glossary
• Appendix
• Notes
• Bibliography
• Index