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- 356 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Book details
Table of contents
Citations
About This Book
Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: 'why?'.
This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.
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Yes, you can access Inside Consumption by S. Ratneshwar,David Glen Mick in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Business allgemein. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Halftitle
- Title
- Copyright
- Dedication
- Contents
- List of illustrations
- Notes on contributors
- Acknowledgments
- 1 Inside consumption: new insights on what we buy and consume
- 2 Promotion and prevention in consumer decision-making: the state of the art and theoretical propositions
- 3 Why and how consumers hope: motivated reasoning and the marketplace
- 4 Death, where is thy sting? Mortality and consumer motivation in the writings of Zygmunt Bauman
- 5 Making consumption decisions by following personal rules
- 6 Variety for the sake of variety? Diversification motives in consumer choice
- 7 Consuming fashion as flexibility: metaphor, cultural mood, and materiality
- 8 A behavioral decision theory perspective on hedonic and utilitarian choice
- 9 Interplay of the heart and the mind in decision-making
- 10 Social marketing messages that may motivate irresponsible consumption behavior
- 11 We are who we were: intergenerational influences in consumer behavior
- 12 Consumer identity motives in the information age
- 13 Communal consumption and the brand
- 14 How societies desire brands: using cultural theory to explain brand symbolism
- 15 Transformations in consumer settings: landscapes and beyond
- 16 Star gazing: the mythology and commodification of Vincent van Gogh
- 17 Conscious and unconscious processing in consumer motives, goals, and desires
- 18 What consumers desire: goals and motives in the consumption environment
- Author index
- Subject index