INTRODUCTION
â Frank Webster
IT IS COMMONPLACE TO SAY THAT nowadays we live in an Information Society. What is meant by this concept is indistinct, yet still it has some resonance for most of us. The term feels right about how we live today. It conjures so many different things, each of them of the moment â a world of media saturation, of extended education for the vast majority of us in advanced locations, of generally cleverer and better informed people, of large numbers of occupations concerned with âthink workâ, of instantaneous movement of information across time and space and of an array of new technologies and especially the internet, but including also cable and satellite television, DVD systems and so onâŚ. All of these appear to be distinguishing features our world, so, not surprisingly, when we hear the words Information Society we readily consider them to be reasonable as a description of what we are.
And yet it is remarkable that Information Society should evoke so many different associations in our minds â new technologies, higher education, symbolic work and round the clock entertainment ⌠It cannot be long after reflecting on these different images that one begins to ask what fundamentally distinguishes the Information Society? For instance, is the Information Societyâs most important characteristic the increasing tradeability, and hence economic significance, of information? Or is it that the Information Society heralds a huge increase in cultural phenomena (television, video, movies, web sites, plus a heightened emphasis on style)? Or is it that nowadays educational attainment is so much greater and more widespread than ever before, making our society more learned and theoretically aware? Or, again, is it that communication today allows instantaneous movement of information across the globe, such that affairs can be managed in real time on a planetary scale?
It seems clear that, once one begins to ask questions such as these, then the concept âInformation Societyâ comes to be regarded somewhat dubiously. It certainly is evocative, but it is simultaneously fuzzy and evasive. The ambiguities surrounding the term are excusable among lay people, but what is especially surprising is that so many professional commentators evoke an Information Society without being at all clear about what they mean by the term. If social scientists do not clarify what they mean by the term, then how might the general public be expected to cope? It can seem that the word is used with abandon, yet as such it is capable of accommodating all manner of definitions. Readers should look carefully for the definitional terms used, often tacitly, by commentators in what follows. Are they, for instance, emphasizing the economic, educational or cultural dimensions when they discuss the Information Society, or is it technology which is given the greatest weight in their accounts? One might then ask, if the conceptions are so very varied and even promiscuous, then what validity remains for the Information Society concept (Webster 2002)?
Part One is divided between advocates and critics of the Information Society. In the former camp are those who argue that we do indeed inhabit such a new type of society (or are at least set to enter into one such), while against them are a number of opposing thinkers who either or both attack the particular suggestions of the advocates and jettison the idea that the notion of an Information Society has any explanatory value. The advocates characteristically are positive, even enthusiastic, about the Information Society, which is always regarded as an improvement on the Industrial era which it allegedly supersedes.
The readings in this section begin with one of the earliest statements of the arrival of the Information Society, Yoneji Masuda (Chapter 1), whose writings in the early 1980s were pioneering in this regard. Indeed, while we in the West tend to think that it is writers from North America especially who have led commentary on the Information Society, there is a long tradition of Information Society analysis coming from Japan, of which Masuda is a leading light (Duff 2000). It is the enthusiasm for the new that is most prominent in Masudaâs account.
As with most enthusiasts, great claims are made for technology as the driver of change. In this focus Masuda is at one with most other futurists. It is typical of Information Society advocates to regard technology (whether telecommunications, computers, or new media, notably the internet, or indeed all new technologies) as both the major expression of and the primary force bringing into being the new Information Society. Masuda was an early instance with regard to emphasis being placed on computer and communications technologies, but there are many contemporaries and successors whose work might be usefully compared to his book, Managing in the Information Society. At base all prioritize technology as the most important feature of the new epoch, as well as being the key causal factor in bringing it into being â each is distinguishable from the other by concern with the latest technological innovations. It is the same story, but a different technology. Christopher Evans (1979) enthused about the âmighty microâ in the late 1970s, and by the 1990s Nicholas Negroponte (1995) stressed the impact of digitalization. Currently the top concerns are with genetic manipulation and the internet.
Charles Leadbeater (Chapter 2) takes us on from Masuda almost twenty years, to a much more contemporary account of the Information Society. This approach is equally enthusiastic about change, but now there is a switch in emphasis towards highlighting the role of âknowledgeâ in the new order. Technology in Leadbeaterâs book takes a back seat to âthinking smartâ, to being an intelligent, enterprising and adaptable person in a fast-moving world in which âliving on thin airâ (ideas) supersedes the old ways. Leadbeaterâs conception turns attention from the hardware (the range of ICTs â information and communications technologies â that are the usual bases of Information Society speculation) towards software, the âbrain workâ dimensions of the information age. In this perspective âhuman capitalâ is to the fore, and education the privileged means of ensuring it is maximized. To Leadbeater â and his theme is popular with leading politicians and business figures â the new age is one in which entrepreneurs who are âsavvyâ and inventive will prosper. The old days of a âjob for lifeâ in manufacturing or mining are long gone, and the only recipe for success is constant innovation, new ideas and enterprise.
If Leadbeater is distinctly positive about the Information Society, then Bill Gates (1995) â who surely epitomizes Leadbeaterâs self-starting knowledge entrepreneur â goes even further to conceive of the Information Society bringing about âfriction free capitalismâ, in which Adam Smithâs market system is brought close to perfection because people will be better informed, companies more responsive, and activities more personalized, due to the spread of interactive technologies. This paean to capitalism is taken to further heights in the call for a âMagna Carta for the Knowledge Ageâ from Esther Dyson, George Gilder, George Keyworth and Alvin Toffler (Chapter 3). What this amounts to is an insistence that the Information Society is a demassified and individualistic era, in sharp contrast to the âSecond Waveâ civilization of mass production and standardization. The authors contend that only the free market, and not government, can bring this new age into healthy being.
Not surprisingly, these positive endorsements of the Information Society have induced responses from critics. Langdon Winner (Chapter 4) argues that, while we are currently undergoing major change, this is not an entirely novel experience. Thereby he suggests that announcements of a new era might better be premature. Moreover, his historical account puts people rather than technology at the core of change, observing that very often technologies are used by some people to get their way over others. This is something he shares with the lucid and uncompromising critic of technology David Noble (1977, 1984, 2001) whose analyses of the false promises of technology are essential counterweights to the techno-enthusiasts.
Theodore Roszak (Chapter 5) presents a forceful critique of enthusiasts for the Information Society, insisting that the term âinformationâ has been mystified during the twentieth century. In Roszakâs view the Information Society idea is full of hype, something usefully resisted by close analysis of what we mean when we use a word such as âinformationâ. Applying the close attention to the vocabulary adopted by many commentators characteristic of the literary scholar, Roszak makes several provocative observations. Not the least of these is that todayâs society is based, not on information as so many Information Society advocates assert, but rather on ideas that are profound if often inchoately considered â for instance âall men are equalâ, âdo unto others as you would be done byâ and âstand by your friendsâ.
Finally, Kevin Robins and Frank Webster (Chapter 6) present an historical review of the âinformation revolutionâ which locates it back in time. They suggest that todayâs Information Society continues and deepens long-established patterns rather than announces a new age (Beniger 1986). Their account is one which refuses to start with new technologies and what they are doing to us today, but which instead suggests that a wider context is essential to fully appreciate informational trends (May 2002). In doing this they ask, not what sort of society the âinformation revolutionâ is bringing into being, but what established social relationships are doing to information itself.
Advocates