eBook - ePub
Online Consumer Behavior
Theory and Research in Social Media, Advertising and E-tail
This is a test
- 400 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Online Consumer Behavior
Theory and Research in Social Media, Advertising and E-tail
Book details
Book preview
Table of contents
Citations
About This Book
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
Frequently asked questions
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes, you can access Online Consumer Behavior by Angeline Close Scheinbaum in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.
Author Index
A
Aaker, J. L., 39, 102
Abraham, L., 240, 243, 245
Abratt, R., 92
Achrol, R. S., 273
Acquisti, A., 159, 209, 214, 222–223
Adelson, J., 6, 7
Adjei, M. T., 209, 248–249, 328
Adler, P., 122, 123, 124
AdReaction, 222
Agarwal, R., 246
Ahn, T., 241
Ahn, W., 191
Ahn, Y., 190
Ahtola, O. T., 245
Aiken, L. S., 311
Akerman, A., 58
Aksoy, L., 224
Alba, J., 239
Albinsson, P. A., xxix, 101, 102
Alch, M. L., 4
Alexander, N., 133, 137
Alix, A., 57
Alreck, P., 240
Altman, I., 159, 161, 167, 178
Alwitt, L. F., 218
Amit, R., 240–241
Amyx, C., 297
Anderson, E., 299
Anderson, J. C., 143, 145
Anderson, R., 304
Anderson, R. E., 92, 308
Anderson, T. W., 104
Andreasen, A., xiii
Ankutse, E., 246
Anthis, N. J., 135
Appiah, O., 46–47, 49
Arington, M., 83
Armstrong, A., 221
Armstrong, J., 307
Arnold, M., 326, 327, 332
Arnould, E. J., 125, 143
Arsenault, N., 58
Asch, D., 240
Ask, 217
Askegaard, S., 59, 73
Assael, H., 240, 304, 310
Atuahene-Gima, K., 297, 299
Ayers, M. D., 102
B
Babbie, E. R., 276
Babin, B., 92, 245, 250, 308, 327
Bagozzi, R. P., 145, 311
Bahl, S., 157, 159
Bailey, S., 22...
Table of contents
- Cover Page
- Half Title Page
- Title Page
- Copyright Page
- Dedication
- Contents
- Foreword
- Preface
- About the Editor
- About the Contributors
- Section I Consumers' Online Identity
- 1. Snapshots of the Self Exploring the Role of Online Mobile Photo Sharing in Identity Development Among Adolescent Girls
- 2. Source Characteristics in Online Shopping Do Avatar Expertise, Similarity, and Attractiveness Affect Purchase Outcomes?
- 3. Overcoming Human Limits Through the Satisfaction of Desires on Virtual Worlds
- Section II Social Media, Blogs, and Privacy Issues
- 4. Managing new Media tools for Brand Management in Social Media
- 5. Consumer Activism Through Social Media Carrots Versus Sticks
- 6. Authenticity in online Communications examining Antecedents and Consequences
- 7. Web 2.0 and Consumers' Digital Footprint Managing Privacy and Disclosure Choices in Social Media
- Section III Online Advertising and Online Search Behavior
- 8. Viewer Reactions to Online Political Spoof Videos and Advertisements
- 9. Advertising Versus Invertising The influence of Social Media B2C Efforts on Consumer Attitudes and Brand Relationships
- 10. Male Consumers' Motivations for online information Search and Shopping Behavior
- Section IV e-Tail Consumer Behavior and Online Channels
- 11. Exploring Hybrid Channels from the Customer Perspective offering Channels that Meet Customers' Changing Needs
- 12. Consumer Trust and Loyalty in e-Tail
- 13. Toward a Theory of Consumer Electronic Shopping Cart Behavior Motivations of e-cart Use and Abandonment
- Author Index
- Subject Index