Marketing
eBook - ePub

Marketing

Paul Reynolds,Geoff Lancaste

  1. 448 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Marketing

Paul Reynolds,Geoff Lancaste

Book details
Table of contents
Citations

About This Book

Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book:
· is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student
· provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study
· has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues'Marketing: The One Semester Introduction' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing.

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Information

Publisher
Routledge
Year
2013
ISBN
9781136380716
Edition
1
Topic
Business
Subtopic
Business General
Index
Business

Table of contents