- 292 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About This Book
In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests, they will be overlooked, their cost of capital will increase and stock price will suffer.
In Strategic Financial and Investor Communication: the stock price story Ian Westbrook, principal of Australia's leading independent financial communications firm, argues just this: stock price is more a story than a number. Moreover, the book will teach you how to tell your own story by guiding you through the fast-paced world of financial corporate communication with a professional's pragmatism as well as academic rigour.
Whether you're a student or a professional of PR, investor relations or corporate communications, this much-needed guide will teach you how to tell a compelling story about your company that the stockbroker, fund manager and corporate media cannot ignore.
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Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Dedication
- Table of Contents
- List of illustrations
- Preface
- Acknowledgements
- Introduction
- 1 Applying theory from communication
- 2 Applying theory from management and markets
- 3 Storytelling and application to corporate communication
- 4 Linking communication with strategy, story and stock price
- 5 Investment perspectives on the corporate story
- 6 Numbers and the corporate story
- 7 Disclosure and the communication context
- 8 The financial marketplace
- 9 Communicating with the investment community
- 10 Communicating with the business media
- 11 Communicating with shareholders
- 12 Transactions and issues: M&A, IPO and crisis
- 13 Role and responsibilities of a chief corporate and investor communications officer
- 14 Connecting theory, practice and the corporate story
- Index