Why is the word âQualityâ (although an everyday word), often misused, misquoted and misunderstood? Probably this is because when most people talk about the quality of an object, or service, they are normally talking about its excellence, perfection or its value. In reality, of course, they should be talking about how much it meets its designed purpose and satisfies the original requirements.
Take for example a ÂŁ50,000 Mercedes and a ÂŁ15,000 Ford. It would be very unfair to suggest that the Mercedes is a better quality car simply because it costs more! Being realistic, both cars meet their predetermined quality requirements because they have been built to exacting standards and are, therefore, equally acceptable as âqualityâ vehicles. It is simply that the design purpose and original quality requirements (i.e. the level of quality) differ.
So what exactly is meant by the word quality? There are many definitions but the most commonly accepted definition of quality is âThe degree to which a set of inherent characteristics fulfils requirementsâ (ISO 9000:2000).
In other words, quality is based upon customer satisfaction. So in the case of the Mercedes and the Ford, a purchaser of a Mercedes will be satisfied only if they get leather seats and cruise control, whereas the Ford driver is happy with crushed velour and a CD player. Their required level of quality differs but each is equally satisfied with their purchase. The characteristics of each car satisfy the customerâs requirements.
Consumers, however, are not just interested in the level of quality âintendedâ by the designer, manufacturer or supplier, they are far more interested in the delivery of a product (i.e. hardware, software, service or processed material) which is consistently of the same quality. They also want an assurance that the product that they are buying truly meets the quality standard that was initially offered and/or recommended.
Figure 1.1 Definition of quality
Products of a consistent quality mean that repeat purchases are more likely; something which any car driver appreciates when considering whether to stay with a preferred make and model.
This consumer requirement has meant that manufacturers and suppliers (especially the larger organisations) have now had to pay far more attention to the quality of their product than was previously necessary. Organisations have had to set up proper Quality Management Systems in order to control and monitor all stages of the production process and they have had to provide proof to the potential customer that their product has the guaranteed â and in some cases certified â quality required by the customer. In other words, the manufacturer or supplier has had to work within a Quality Management System (see Figure 1.2 for details) to produce their product or deliver their service.
Unfortunately, with the current trend towards micro-miniaturisation and the use of advanced materials and technology, most modern day products have become extremely complex assemblies compared to those that were available just a few years ago. This has meant that many more people are now involved in the manufacture and/or supply of a relatively simple object and this has increased the likelihood of a production or design fault occurring.
Similarly, the responsibility for the quality of a product has also been spread over an increasing amount of people, which has meant that the manufacturerâs and/or supplierâs guarantee of quality has, unfortunately, become less precise.
The growing demand for an assurance of quality before a contract is awarded has reinforced the already accepted adage that quality products play an important role in securing new markets as well as retaining those markets that already exist. Without doubt, in these days of competitive world markets, quality assurance has never been more relevant. No longer can suppliers rely on their reputation alone!
Thus the drive towards quality-led production now means that todayâs purchasers are not just expecting a quality product but are also demanding proof that an organisation is constantly capable of producing quality products or providing quality services. The provision of this proof is normally in the form of an independent third party certification and this is possibly the single most important requirement for a manufacturer, organisation or supplier.
Figure 1.2 Some of the questions answered by a Quality Management System
Up until a few years ago, however, there were no viable third party certification schemes available. But with an increased demand for quality assurance during all stages of the manufacturing processes, came the requirement for manufacturers to work to recognised standards, and this is why ISO 9000 was first introduced.
So in summary, âQualityâ is:
â˘Â  giving complete satisfaction to the customer;
â˘Â  a standard which can be accepted by both the supplier and the customer;
â˘Â  complying consistently to an agreed level of specification;
â˘Â  providing an acceptable product at an acceptable cost;
â˘Â  providing a product which is âfit for the purposeâ;
â˘Â  the totality of features or characteristics of a product that bear on its ability to satisfy a given need.
Quality is not about:
â˘Â  complying with a specification (as it is possible that the specification may be wrong);
â˘Â  being the best (since achieving this ideal may be very costly and could exceed the price that the customer is prepared to pay);
â˘Â  only producing a product that is âfit for the purposeâ (as that purpose may be completely different to the customerâs actual needs).
Quality is all about customer satisfaction!
2 | WHAT IS A QUALITY MANAGEMENT SYSTEM? |
âA management system to direct and control an organisation with regard to quality.â (ISO 9000:2000)
Letâs get one thing straight from the start; a company controls its business through the application of a business management system, not as the standard suggests through a quality management system. So donât get hung up on the word quality.
Consider if you will, ISO 9001:2000 sets the standard for a business management system which, if implemented correctly, will lead to products and services of a predetermined quality. These products and services will, in turn, satisfy the customerâs requirements and expectations.
A better title for ISO 9001:2000 would possibly be âA Standard for Business Management Systemsâ. Indeed, a number of companies that have implemented ISO 9001:2000 have deliberately avoided using the term âqualityâ, preferring instead to simply call their business activities a âmanagement systemâ.
Having said that, for the purposes of this book, we will stick with the term Quality Management System, as it is ill advised to upset the International Standards Organisation!
A Quality Management System is the organisational structure of responsibilities, activities, resources and events that together provide procedures and methods of implementation to ensure the capability of an organisation to meet quality requirements.
A successful Quality Management System (QMS) relies on a variety of interactions and inputs within an organisation as indicated in Figure 2.1.
Figure 2.1 The ingredients of a Quality Management System
An organisation having a carefully structured QMS can achieve their ultimate goals for Quality Assurance (QA) and Quality Control (QC).
The first thing that ISO 9001:2000 requires is for an organisation to set up and fully document their position with regard to quality assurance. These documents comprise the QMS and describe the organisationâs capability for supplying products that will comply with laid down quality standards. The Quality Manual contains a general description of the organisationâs quality policy and provides specific details about the quality assurance and quality control within that organisation.
In order to be successful an organisation must be able to prove that they are capable of producing the product to the customerâs complete satisfaction so that it conforms exactly to the ...