Business Development: A Guide to Small Business Strategy
eBook - ePub

Business Development: A Guide to Small Business Strategy

David Butler

  1. 208 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Business Development: A Guide to Small Business Strategy

David Butler

Book details
Table of contents
Citations

About This Book

'Business Development' provides a readable and practical book for the growth and development of businesses. This is primarily a textbook for the NVQ4 Business Development qualification, the Institute of Management Certificate in Owner Management courses, and HND Small business modules, but the text is also an invaluable practical guide to owner-managers of small businesses. All businesses pass through several stages of growth and it occurs for a number of reasons, such as change in the commercial market, increased customer demand for services or product, higher numbers of customers. Business Development shows how to make the most of this growth and also how to deal with the different types of problems that are encountered along the way. The book is structured to follow a logical sequence of questions that makes it readily accessible: Where are we now? Where do we want to go? What resources are needed to get there? What sales and marketing policies do we need to develop? It examines the personnel and staffing implications, the efficiency of the current financial management process, and the owner's own abilities to make it all happen. Most important of all it makes the owner-manager takes a long, hard look at the business and where it is really going.

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Information

Publisher
Routledge
Year
2012
ISBN
9781136423901
Edition
1
Topic
Negocios y empresa
Subtopic
Negocios en general

Table of contents

  1. Front Cover
  2. Half Title
  3. Title Page
  4. Copyright
  5. Contents
  6. Preface
  7. Acknowledgements
  8. Chapter 1 The culture shift
  9. Chapter 2 Performance review – where are we now?
  10. Chapter 3 Planning for the future – where are we going?
  11. Chapter 4 What resources will we need?
  12. Chapter 5 Developing a sales and marketing strategy
  13. Chapter 6 Expanding the market
  14. Chapter 7 Understanding customers
  15. Chapter 8 Staffing the business
  16. Chapter 9 Evaluating financial performance
  17. Chapter 10 Planning financial requirements
  18. Chapter 11 Implementing the strategic plan
  19. Chapter 12 Owner-manager – what it takes
  20. Appendix The revised SFEDI Standards for Business Development – summary of Units and Elements
  21. Index