This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides you with accessible coverage and a truly global perspective of the particular characteristics of this industry. It offers clear explanations and applications of theoretical concepts, using specialised case studies and examples; features an introduction, learning objectives and summary in each chapter to hone your reading and revision; and provides you with companion online material including notes and self-assessment questions.This important new book is the perfect guide for students studying consumer behaviour or experience in food and drink as part of courses in agricultural or agribusiness management and economics, hospitality and tourism, business studies, food science and nutrition, or generic marketing and consumer studies.

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Yes, you can access Consumer Behaviour in Food and Healthy Lifestyles by Isaac K Ngugi, Helen O'Sullivan, Hanaa Osman in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.

Information

Publisher

CAB International

Year

2020

ISBN

9781786392909

Topic

Business

Subtopic

Consumer Behaviour

Index

Business

Cover
Half-title Page
Title Page
Copyright
Contents
Preface
1. Introduction to Consumer Behaviour and Overview of the Global Food and Drink Sector
2. Models of Consumer Behaviour and Holistic Healthy Lifestyle
3. Perception in Food and Drink
4. Learning and Memory in Food and Drink
5. Consumer Motivation and Involvement in Food and Drink
6. Consumer Personality in Food and Drink
7. Consumer Self-concept in Food and Drink
8. Consumer Attitudes in Food and Drink
9. Culture and Subcultures in Food and Drink
10. The Role of Reference Groups in the Food and Drink Sector
11. Influences of Social Class in the Food and Drink Sector
12. Situational Factors in Food and Drink
13. Organizational Buying Behaviour in Food and Drink
14. Marketing Mix and Consumer Behaviour in Food and Drink
15. Contemporary Issues, Developments and Transformations in the Food and Drink Sector
Index
Backcover