The Culturally Customized Web Site
eBook - ePub

The Culturally Customized Web Site

  1. 176 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Culturally Customized Web Site

Book details
Table of contents
Citations

About This Book

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:
* First, to present a review and survey results on standardization/localization issues on the web
* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools
* Third, to show readers the power and effectiveness of culturally customized websitesThis is the first book to address the issue of website standardization, localization—or what the authors refer to as "cultural customization". Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.Visit www.theculturallycustomizedwebsite.com

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Information

Publisher
Routledge
Year
2005
ISBN
9781136358524
Edition
1
Topic
Commerce
Subtopic
Commerce Général

Table of contents

  1. Front Cover
  2. Half Title
  3. Title Page
  4. Copyright
  5. Dedication
  6. CONTENTS
  7. PREFACE
  8. FOREWORD
  9. 1 CULTURE: THE NEW IMPERATIVE IN WEB DESIGN
  10. 2 THE RATIONALE FOR CULTURAL CUSTOMIZATION
  11. 3 A CULTURAL VALUES FRAMEWORK FOR WEB DESIGN
  12. 4 CULTURAL CUSTOMIZATION: INDIVIDUALISM-COLLECTIVISM
  13. 5 CULTURAL CUSTOMIZATION: UNCERTAINTY AVOIDANCE
  14. 6 CULTURAL CUSTOMIZATION: POWER DISTANCE
  15. 7 CULTURAL CUSTOMIZATION: MASCULINITY-FEMININITY
  16. 8 CULTURAL CUSTOMIZATION: HIGH-LOW CONTEXT
  17. 9 CULTURAL CUSTOMIZATION: THE FUTURE IS HERE
  18. INDEX