Market Entry and Operational Decision Making in East-West Business Relationships

Jorma Larimo

• Publisher: Routledge
• Year: 2013
• ISBN:
  9781136456879
• Edition: 1
• Topic: Business
• Subtopic: Business General
• Index: Business

Understand the dynamics of East-West relationships in business to make better decisionsThe Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, and practitioners examine a variety of topics, including entry and marketing strategies of Western multinational companies, choices of locations for foreign direct investments, first mover advantages, entry behavior of retailing companies, dynamics in subsidiary operations, industry clusters, decision-making autonomy, and internationalization.Market Entry and Operational Decision Making in East-West Business Relationships provides information that is uniquely timely and practical to those in business in this region. The chapters bring the academic and the practical perspectives together by analyzing various research studies from different companies in several Central and Eastern European countries. This resource discusses companies and the decisions about where they begin and maintain operations, and why these strategies were chosen. The book provides a clear spotlight on the business decisions currently taking place in the East-West interaction.Topics in Market Entry and Operational Decision Making in East-West Business Relationships include:

• studies of four Estonian companies on their emergence and success factors
  
• a comparative study of performance measures of companies in Central and Eastern Europe
  
• a detailed look at the strategies of Finnish and Swedish companies in the Baltic states and Russia
  
• the location decisions of Italian firms
  
• a comparative study of in-store shopping behavior in Italy, France, and Poland
  
• the regionalization of multinational company strategies
  
• studies of Estonian companies, including the wood and forest industries
  
• and more

Market Entry and Operational Decision Making in East-West Business Relationships is an essential resource that examines issues of critical importance to business researchers, practitioners, and policymakers.

Index

Abcam, 26

Accounting, 198-199,207t,211t

Adaptation, shopping behavior and, 136

Administration. see Management Administratively controlled (ADM)prices, 100

Advertising

first mover advantages and, 48t

shopping behavior and, 119

Agrana Group, 155-156t. see also Regionalization

Agrotorg,74t

Aibe, 73

ANOVA analysis, 202-203,204t,208t,212t

Arabia, 22,26,231-232

Asia, 22. see also First mover advantages (FMA); specific countries

Aspect, 22

Asper Biotech, 20t, 21t, 22-23, 26-28

Atmosphere, store, shopping behavior and, 119,120t,131t,136t

Attitudes, shopping behavior and, 120t

Auchan, 74t

Australia

Asper Biotech and, 26

Mikromasch and, 24

Austria, 231-232

Axfood, Finnish/Swedish internationalization and, 74

Baltic markets. see also specific countries

clusters and. see Cluster development process

Finnish/Swedish internationalization and. see Finland; Sweden

overview of retailing in, 71-74

Bank Austria Creditanstalt, 155-156t. see also Regionalization

Banking industry, 155-156t. see also Regionalization

Baylor College of Medicine, 23

Belgium, 233-234

Bestseller, 76t,77

Biersdorf, 24

BIODATA, 25

Biotechnology. see Asper Biotech

Born globals, 2,14-15,219,222

Brand considerations, shopping behavior and, 117

Brazil, 24

BTG BiotecGen, 25

Bulgaria, 4,102t, 103t

Buying process perception variables, shopping behavior and,119,120t

Canada, 24-26

CEE countries. see Central Europe; Eastern Europe; specific countries

Central Europe. see also specific countries

early movers/followers and. see First mover advantages (FMA)

export withdrawals and. see Export withdrawals

foreign ownership of subsidiaries and. see Foreign ownership of subsidiaries

The Main Investors in the Seven CEE Countries, 96f

regionalization and. see Regionalization

role of German MNC subsidiaries in. see German MNC subsidiaries

Western multinational companies (WMC) in, 1

China

Asper Biotech and, 26

first mover advantages and, 49,57

internationalization approaches and,22

Krenholm Group and, 233-234...

Table of contents

• Covers
• Half Title
• Full Title
• Copyright
• Contents
• Foreword
• Introduction
• The Emergence and Success Factors of Fast Internationalizers: Four Cases from Estonia
• First Mover Advantages in Central and Eastern Europe: A Comparative Analysis of Performance Measures
• Internationalization of the Biggest Finnish and Swedish Retailers in the Baltic States and Russia
• Trade and Market Liberalisation in Eastern Europe: The Effects on the FDI Location Decisions of Italian Firms
• In-Store Shopping Behavior: A Cross-Cultural Comparison in Italy, France and Poland
• Regionalization in Central and Eastern Europe: Searching for Regiocentric Orientations in MNC Strategies
• The Interconnections of Regional and Domestic Cluster Development Processes: Using the Example of Estonian Wood and Forest Industries
• Local Heroes, Regional Champions or Global Mandates? Empirical Evidence on the Dynamics of German MNC Subsidiary Roles in Central Europe
• The Impact of the Change from Partial to Full Foreign Ownership on the Internationalization of Foreign Subsidiaries: Four Estonian Cases
• The Role of Cooperation and Innovation in Reducing the Likelihood of Export Withdrawals: The Case of the Estonian Wood Sector
• Index