Wine and Society
eBook - ePub

Wine and Society

  1. 384 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Wine and Society

Book details
Table of contents
Citations

About This Book

Wine is becoming increasingly popular in the Anglophone world and there are many books available which describe how and where it is made. However, none address the fundamental questions of different structures of production and how the consumer relates to the product – this book is the first to do just that.Wine and Society: the cultural and social context of wine production and consumption looks at the relationship between wine production and marketing, focussing in consumer behaviour and cultural attitudes. Divided into four parts, it examines the context of wine production, the wine consumer and the social context of wine, discussing the following themes: * That the core of wine production and consumption is shaped by historical, geographical and cultural factors.
* Wine production – European and new world looking at the different kinds of producer and how the varying background of each shapes their perspective on what they produce
* Terroir and appellations: why demarcation and sense of place became important, how they are used to achieve marketing differentiation, and the 'benefits' (or otherwise) to the customer.
* The contemporary wine consumer and lifestyle factors – looking at wine clubs, tourism, education, culture and literature
* The politics and economics of wine – from supporting rural industries in France to protecting customers from deception and health risks.Suitable for third year and post-graduate students of hospitality, wine (both in production and marketing), wine tourism, gastronomy and related courses, it encourages students to think critically about the issues raised by using real life case studies and examples from around the world, also including press releases and marketing campaigns.

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Yes, you can access Wine and Society by Steve Charters in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Hostelería, viajes y turismo. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2006
ISBN
9781136348860
Edition
1
Topic
Negocios y empresa
Subtopic
Hostelería, viajes y turismo

Table of contents

  1. Cover
  2. Halftitle
  3. Title
  4. Copyright
  5. Contents
  6. Colour plates appear between pages 180 and 181
  7. List of Figures
  8. List of Tables
  9. Preface
  10. Acknowledgements
  11. Part One: Context
  12. Part Two: The Production of Wine
  13. Part Three: The Wine Consumer
  14. PART Four: The Social Dimension of Wine
  15. PART Five: Conclusion
  16. References
  17. Index