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- 288 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Marketing Manual
Book details
Table of contents
Citations
About This Book
Ā· This is not a theory book but a manual that trains the student in the application of key marketing concepts to solving real marketing problems or completing a degree or diploma level project
Ā· Based on a powerful diagrammatic approach backed by exercises (including matrices, self-tests, checklists) and model answers creating a framework for using the 'tools' of analysis
Ā· Written by one of the UK's leading marketing academics for his undergraduate and professional students to complete their marketing project course work
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Yes, you can access The Marketing Manual by Michael Baker in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Table of contents
- Front Cover
- Half Title
- Title Page
- Copyright
- Contents
- Preface
- 1 Strategic marketing planning
- 2 Problem solving and decision making
- 3 Developing a marketing orientation
- 4 Marketing and competitive success
- 5 The marketing appreciation
- 6 Where do we want to go?
- 7 How do I get there?
- 8 How will I know when Iāve arrived?
- Appendix A Solutions to exercises
- Appendix B Extra copies of exercises
- References
- Index