Rethinking Strategy for Creative Industries
eBook - ePub

Rethinking Strategy for Creative Industries

Innovation and Interaction

  1. 238 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Rethinking Strategy for Creative Industries

Innovation and Interaction

Book details
Table of contents
Citations

About This Book

Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge.

Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries.

This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.

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Yes, you can access Rethinking Strategy for Creative Industries by Milan Todorovic,with Ali Bakir in PDF and/or ePUB format, as well as other popular books in Art & Art & Business. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2016
ISBN
9781317911869
Edition
1
Topic
Art
Subtopic
Art & Business

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. List of illustrations
  6. Preface
  7. Introduction: the ontological discussion
  8. 1 Understanding what strategy is
  9. 2 Methodology, tools and analytics
  10. 3 Emergent strategic configurations of power
  11. 4 Strategy/creativity dialectics applied
  12. 5 Business modelling and interactive contexts
  13. 6 Ethical and methodological implications for research and practice
  14. Conclusions and implications
  15. Archival and documentary data
  16. References
  17. Further reading
  18. Index