Bollywood says you donât have your own identity â it shows the psyche and inferiority complex of our film industry. For decades we were content just making films for our own audience. Thatâs why the current changes are looking really promising and exciting.
âIrrfan Khan, on Bollywood (Verma, 2013)
Indian Cinema is a growing global phenomenon, particularly as a resilient competitor to Hollywood (Raghavendra, 2009: 15). Originating in Mumbai, commercial Hindi cinema, better known as Bollywood, is the most widespread proponent of Indian Cinema. Bollywood has emerged as a synonym for Indian culture, with financially successful proliferation around the world. These films are popular not just in India, but amongst the South Asian diaspora in the UK, US, Canada and Australia (Gowricharn, 2003; Mishra, 2014: 196).
India contains the worldâs largest film industry (Shoesmith, 2011: 246; Thussu, 2008: 98). Jyotika Virdi (2003: 1â2) deems Bollywood the nationâs most dominant cultural commodity, serving as a medium of entertainment to a primarily but not exclusively urban audience. Although Virdi considers Bollywood to be the predominant form of entertainment in terms of market share, it accounts for only around a third of the total number of films made in India (Raghavendra, 2009: 15). In a polyglot milieu of more than 22 national languages, âlocal and vernacular-based industries compete in a highly regionalized marketâ (âCan the Indian Film Industryâ, 2011). Bollywood accounts for only about 200 of the 1,000 films produced annually, the rest emerging from âregional or non-Hindi productionsâ (ibid.). However, Bollywoodâs dominance in terms of reach and revenue is reflected in a statement by Jehil Thakkar, consulting firm/consultancy group KPMGâs Head of Media and Entertainment, noting that Bollywood generates 46 percent of the total Indian film industry revenue (ibid.).
Selvaraj Velayutham (2008) highlights the often-overlooked diversity of Indian cinema, attributing this to a general preoccupation with Bollywood. Velayutham extends this proposition to academic scholarship, which he argues, is discrepantly orientated towards âHindi cinema / Bollywoodâ, underscoring Bollywoodâs âcultural dominance and hegemonyâ that has obliterated the ârich complexities and ethnolinguistic-specific cinema traditions of Indiaâ (Velayutham, 2008: 1). A Bollywood-centric approach has largely contributed to the preclusion and elision of several alternative forms of Indian cinema in academic literature (Gokulsing and Dissanayake, 2009: 10). The most conspicuous absence in recent scholastic appraisal relates to the lack of a comprehensive and dedicated analysis on the emergence of a new wave of independent Indian cinema â a gaping hole that this book intends to fill.
Despite Bollywoodâs cultural and commercial pre-eminence, the heterogeneity that âIndian Cinemaâ traditionally entails causes Gokulsing and Dissanayake (2009) to consider the alternative term, âCinemas of Indiaâ, a more suitable moniker for the encompassing Indian film industry (ibid.). As a first foray into a blossoming field, this bookâs focus is firmly fixed on the emergence of new independent Indian films since 2010, from the aforementioned diversity of the Cinemas of India.
The New Urban Independent Films since 2010
Rahul Verma states that âa new wave of Indian independent film is breaking the all-singing, all-dancing stereotype of Bollywood via low-cost, offbeat movies and edgier subject matterâ (2011). Many consider 2010 to be a watershed year for independent Indian cinema. Verma observes that the new âIndiesâ broke into the mainstream, with films such as LSD (Love, Sex aur Dhoka [âLove, Sex and Double-Crossâ]) and Peepli Live, featuring in Indiaâs top ten most profitable films of 2010. Other new independent films, such as Dhobi Ghat (2010) and the satirical comedy Tere Bin Laden (âYours Bin Ladenâ, 2010), received critical acclaim and box-office success in the nationâs top five metropolitan cities (ibid.).
The growth and development of these new independent films have been significant enough to galvanise various forms of the media to herald their arrival and underscore their propensity to catalyse debate in the public sphere. For example, expanding awareness of the new Indies informs an article in the Hindu that states:
The first half of 2011 saw filmmakers trying new themes, focusing on fresh issues without pandering to the box office demands. With the audience becoming highly stratified, very few are targeting a family entertainer. Till last year, who thought a Hindi film with two female actors can score at the box office, but Raj Kumar Guptaâs âNo One Killed Jessicaâ shattered the long-standing stereotype that you require a male star to draw the audience. If Kiran Raoâs perceptive âDhobi Ghatâ showed Mumbai in a new light ⊠Onir impressed with his measured audacity in âI Amâ ⊠Similarly âShor In the Cityâ nailed the cacophony of corruption. It is no longer about, hero, heroine, villain and five songs.
(Kumar, 2011)
This increasing cognisance of the independent new wave is not restricted to the Indian cinematic domain. The World Cinema Film Festival 2011 in Amsterdam adopted a âSoul of Indiaâ theme, including âeighteen Indian features, short and animation films, that focused on independent films, rather than Bollywoodâ; amongst these were the Indies Peepli Live, Gandu (âAssholeâ, 2010) and Dhobi Ghat (âPeepli Liveâ, 2011). Cary Sawhney, director of the London Indian Film Festival (LIFF), describes the focus of the festival in 2010:
Rather than the standard Bollywood audiences across four generations, weâre aiming for the younger generation, who are disenfranchised by [the] Bollywood of their parentâs era and want something more cutting-edge.
(Verma, 2011)
Suman Ghosh, director of the Bengali film Nobel Thief, screened at the London Film Festival 2011, echoes Sawhneyâs emphasis on ushering in a new generation of Indian cinema. Ghosh is of the opinion that the recent films are a new development in terms of identity and socio-cultural perception. They are âpackaged differently, combining mainstream Bollywood and Parallel arthouse production valuesâ (Ghosh, post-screening conversation and e-mail correspondence, 2011). He considers this âa good way forward for Indian cinemaâ (ibid.). This assertion of the new Indiesâ concatenation of formal and stylistic attributes from Indiaâs two enduring film traditions raises the notion of hybridity in the new wave of Indian Indies. The corollary would be to ascertain to what extent these contemporary non-mainstream films delve into topical social, cultural and political issues and themes that are analogous to earlier postcolonial Indian arthouse and Parallel films. It would also be pertinent to investigate how the new Indies engage with socio-political themes whilst relying on their being saleable through contemporary Bollywood production, distribution and marketing channels.
Ravi Vasudevanâs (2000: 40) assertion that for the most part several perspectives in the study of Indian cinema remain unidentified and unexcavated is attributable to the rapid reorganisation and reorientation of the modern Indian cinematic domain. Arguably the labile nature of the contemporary Indian cinemascape resonates with broader transformations in the socio-economic, geopolitical and cultural Indian landscape. In this shape-shifting environment, postmodern simulacra, media hyperreality, sexual liberation and middle-class consumerism are becoming increasingly pervasive (Mishra, 2014: 195â197). The immediate manifestation of this postmodern milieu is an accentuated awareness and wider involvement amongst digital citizens in the Indian public sphere, concomitant with greater access to technology and communication, particularly social media (Devasundaram, 2014: 109).
In order to understand the current metamorphosis in modern Indian Cinema and its relation to the nationâs transforming socio-cultural and political discourse, it may prove useful to contextualise the rise of the new wave of independent Indian films through some of the nationâs earlier cinematic traditions that contain genealogical, morphological and temporal links to the new Indies.
Postcolonial Social Realism 1947â1960: India's Early Art Films
Indian cinema is often dichotomised into its main enduring traditions â the popular (Bollywood) and the art film (Kabir, 2001: 5). Art films made between the 1940s and the early 1960s were trenchant expositions on social issues and themes. These included the exploitation of farmers by landlords (Do Bigha Zamin, 1953), destitution and privation in the metropolis (Boot Polish, 1954), untouchability (Sujata, 1959), the urban-rural schism (Shree 420, 1955) and materialism against destiny (Pyaasa, 1957).
These films exhibited a complexity of plot, character and content that set them apart from commercial Hindi cinema (Hood, 2009: 4â5). The art films made immediately after Indiaâs independence were significantly influenced in form and style by Italian neorealism and the French New Wave (Shoesmith, 2011: 251). Filmmakers like Satyajit Ray in particular drew inspiration from the works of neorealist European directors such as Vittorio De Sica and Jean-Luc Goddard, with Ray distilling these influences into realist hermeneutics of postcolonial rural India in films such as Pather Panchali (âSong of the Roadâ, 1955) (Majumdar, 2012: 179; Shoesmith, 2011: 251). Contrary to the bewildering Western reduction of all non-commercial Indian cinema to the works of one director (Satyajit Ray) â a convenient, stand-alone signifier â post-independence art cinema was populated by a plethora of influential directors, including Ritwik Ghatak and Mrinal Sen. A reincarnation of Indiaâs post-independence art cinema of the 1940s and 50s subsequently appeared in the late 1960s and throughout the 1970s as âNew Indian cinemaâ, better known as âParallel cinemaâ, which also derived inspiration from a neorealist ethos (Ganti, 2013: 25).
Parallel Cinema: 1970s and 80s
Sumita Chakravarty (1993) describes the emergence of Indian âParallel cinemaâ in the late 1960s as a reaction by filmmakers and critics to âcontest the hegemony of a commercially based, profit-driven, popular cinemaâ, and to establish an alternative cinema (Chakravarty, 1993: 235). Parallel cinema was largely a continuation of the art films of the earlier 1940s and 50s, albeit with the explicit and overt intention of forming a concerted and organised socio-political film movement (Needham, 2013: 2). This alternative cinema was referred to interchangeably as âParallel cinemaâ, âart cinemaâ, the âIndian New Waveâ or simply âregional cinemaâ (Chakravarty, 1993: 235â236; Hood: 2009: 5). Brian Shoesmith (2011) observes that âthis alternative cinema, often called Parallel or art, defined itself in opposition to Bollywoodâ 1 (Shoesmith, 2011: 251). The raison dâĂȘtre for this inchoate movement was to develop a ânew tradition of filmmakingâ; to construct âauthenticâ portrayals firmly grounded in the credo of realism (Chakravarty, 1993: 236; Vasudevan, 2000: 123).
One of the first films in the Parallel cinema movement was Bhuvan Shome (1969), directe...