Trust, Power and Public Relations in Financial Markets
eBook - ePub

Trust, Power and Public Relations in Financial Markets

  1. 160 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Trust, Power and Public Relations in Financial Markets

Book details
Table of contents
Citations

About This Book

The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust's crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be 'trust strategists'. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place?

Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including:



  • State finance and debt capital markets



  • Investor relations, M&A and IPOs



  • Corporate communications for financial institutions



  • Product promotion and consumer finance



  • Financial trade associations and lobbying



  • Consumerism and financial activism.

Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.

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Yes, you can access Trust, Power and Public Relations in Financial Markets by Clea Bourne in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2016
ISBN
9781317963943
Edition
1
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Dedication
  5. Contents
  6. List of tables
  7. Abbreviations
  8. Preface
  9. 1 PR and trust ‘booms and busts’
  10. 2 Reframing trust, power and PR
  11. 3 Promoting state financial power: creditworthiness as trustworthiness
  12. 4 Financial trade associations: territorial battles for trust
  13. 5 Stock market storytelling: dalliances with trust
  14. 6 Changing banking models, shifting trust relations
  15. 7 Insurance, investment, pensions: rise of the robo-experts
  16. 8 Financial exclusion: PR as activism and resistance
  17. 9 Organising silence: PR in financial silos
  18. 10 Conclusion: revisiting the trust strategist’s role
  19. Index