Europe has its strength in regional cultural diversity. However, current debates surrounding globalisation and the integration of markets tend to focus on the homogenisation of cultures, whilst the emergence of vital and innovative regional cultures has typically been neglected. This edited collection addresses this gap, considering relevant questions such as how strategies, orientations, values and symbols help a company to become aware of its location, and how different regional cultures are of interest to particular types of companies. The book's central focus is the interaction of regional and corporate cultures; how different cultures come together, shape each other and change. The volume takes an interdisciplinary approach, bringing together research from cultural science, regional science, social science and economics.

This book was originally published as a special issue of the journal European Planning Studies.

Frequently asked questions

Simply head over to the account section in settings and click on “Cancel Subscription” - it’s as simple as that. After you cancel, your membership will stay active for the remainder of the time you’ve paid for. Learn more here.

At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.

Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.

We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.

Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.

Yes, you can access Companies, Cultures, and the Region by Nick Clifton,Stefan Gartner,Dieter Rehfeld in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Routledge

Year

2016

ISBN

9781134929139

Edition

Topic

Business

Subtopic

Business General

Index

Business

Cover
Half Title
Title Page
Copyright Page
Table of Contents
Citation Information
Companies, Cultures, and the Region: Introduction and Overview
1. A Virtuous Circle? Co-evolution of Regional and Corporate Cultures
2. Open Innovation and Regional Culture—Findings from Different Industrial and Regional Settings
3. Path Dependence and New Paths in Regional Evolution: In Search of the Role of Culture
4. Corporations and Regions: Capturing Multiple Vicinity Spaces in European Regions
5. Contrasting the Footloose Company: Social Capital, Organizational Fields and Culture
6. Regional Culture in the Market Place: Place Branding and Product Branding as Cultural Exchange
7. Continuity and Discontinuity in the Interaction of Regional and Corporate Cultures: Potsdam (Germany) and Győr (Hungary)
Epilogue: Reflecting on Regional Culture, Company Culture, their Interactions and the Challenges Emerging from the Crisis
Index