Strategies for High-Tech Firms
eBook - ePub

Strategies for High-Tech Firms

Marketing, Economic, and Legal Issues

  1. 248 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Strategies for High-Tech Firms

Marketing, Economic, and Legal Issues

Book details
Table of contents
Citations

About This Book

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

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Yes, you can access Strategies for High-Tech Firms by P.M. Rao,Joseph A. Klein in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2015
ISBN
9781317459286
Edition
1
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Table of Contents
  6. Preface
  7. Chapter 1: Sustaining Competitive Advantage in a High-Tech Environment
  8. Chapter 2: Analytical Tools for Marketing High-Tech
  9. Chapter 3: Pricing Strategies for High-Tech Products and Services
  10. Chapter 4: IP Primer: A Legal Perspective
  11. Chapter 5: Inter-Firm Technology Transfers and Collaboration
  12. Chapter 6: Product and Promotion Strategies in High-Tech Firms
  13. Chapter 7: Externalities and Ethics: The Social Impact of Technology and How High-Tech Firms' Responses May Intertwine with Their Marketing Strategy
  14. Chapter 8: Global Dimensions of High-Tech Firm Strategies: The Case of the Pharmaceutical Industry
  15. Index
  16. About the Authors