The Advertising Age Encyclopedia of Advertising
eBook - ePub

The Advertising Age Encyclopedia of Advertising

  1. 2,000 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Advertising Age Encyclopedia of Advertising

Book details
Table of contents
Citations

About This Book

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

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Yes, you can access The Advertising Age Encyclopedia of Advertising by John McDonough, Karen Egolf in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2015
ISBN
9781135949136
Edition
1
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Table of Contents
  6. Introductions
  7. Advisers and Contributors
  8. List of Entries
  9. Encyclopedia of Advertising, A–Z