Managing High-Tech Services Using a CRM Strategy
eBook - PDF

Managing High-Tech Services Using a CRM Strategy

  1. 376 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Managing High-Tech Services Using a CRM Strategy

Book details
Table of contents
Citations

About This Book

As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enablin

Frequently asked questions

Simply head over to the account section in settings and click on “Cancel Subscription” - it’s as simple as that. After you cancel, your membership will stay active for the remainder of the time you’ve paid for. Learn more here.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes, you can access Managing High-Tech Services Using a CRM Strategy by Donald F. Blumberg in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Kundenbeziehungen. We have over one million books available in our catalogue for you to explore.

Information

Publisher
CRC Press
Year
2002
ISBN
9781420025323
Edition
1
Topic
Betriebswirtschaft
Subtopic
Kundenbeziehungen

Table of contents

  1. THE AUTHOR
  2. ACKNOWLEDGMENTS
  3. CONTENTS
  4. I MANAGING SERVICE: A GENERAL OVERVIEW AND INTRODUCTION
  5. 1 MANAGING SERVICE AS A LINE OF BUSINESS
  6. 2 MANAGING SERVICE IN SPECIFIC MARKET SEGMENTS
  7. 3 KEY SERVICE MANAGEMENT ELEMENTS
  8. II CRM AND SMSTECHNOLOGY
  9. 4 INFRASTRUCTURE AND FUNCTIONS OF CRM AND SMS TECHNOLOGY
  10. 5 MANAGING AND OPTIMIZING SERVICE USING CRM AND SMS
  11. 6 STATE-OF-THE-ART CRM AND SMS TECHNOLOGY
  12. 7 USING E-COMMERCE TO SELL, MANAGE, AND DELIVER SERVICE
  13. III MARKETING AND SELLING SERVICE
  14. 8 MEASURING AND EVALUATING SERVICE QUALITY
  15. 9 DEVELOPING SERVICE MARKET STRATEGY AND PORTFOLIOS
  16. 10 MARKETING AND SELLING SERVICE
  17. 11 PRICING SERVICE TO MAXIMIZE REVENUES AND PROFITS
  18. IV ERVICE OPPORTUNITIES, POTENTIAL, AND THE FUTURE
  19. 12 NEW SERVICE MARKET OPPORTUNITIES AND THE USE OF SERVICE TO CHANGE MARKET POSITION
  20. 13 OVERALL ISSUES IN MANAGING SERVICE
  21. Appendix A APPLICATION OF BENCHMARKING OF SERVICE OPERATIONS FORI MPROVING SERVICE ORGANIZATION PRODUCTIVITY AND EFFICIENCY
  22. Appendix B A NEW STRATEGIC VIEW OF THE U.S. SERVICE MARKET SIZE, STRUCTURE, SEGMENTATION, AND TRENDS
  23. Appendix C BIBLIOGRAPHY
  24. INDEX