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- 296 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
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About This Book
Do you want a better understanding of who your customers are? Do you want to learn how to acquire the customer voice? The next decade will be the decade of the customer. Meeting their wants, needs, and desires better than anyone else will be paramount to your organization's success. Acquiring, Processing, and Deploying Voice of the Customer gives y
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Yes, you can access Acquiring, Processing, and Deploying by M. Larry Shillito in PDF and/or ePUB format, as well as other popular books in Business & Customer Relations. We have over one million books available in our catalogue for you to explore.
Table of contents
- Front cover
- CONTENTS
- PREFACE
- THE AUTHOR
- INTRODUCTION
- Chapter 1. THE WORLD OF VOC
- Chapter 2. COMPANY AND CUSTOMER FOCUS*
- Chapter 3. COLLECTING VOC
- Chapter 4. INTERPRETATION AND TRANSLATION OF VOC
- Chapter 5. STRUCTURING CUSTOMER DATA
- Chapter 6. QUANTIFYING STRUCTURED VOC (VALUE MEASUREMENT TECHNIQUES)
- Chapter 7. VOC INTEGRATION
- Chapter 8. DEPLOYING VOC
- Chapter 9. TRACKING VOC INTO THE FUTURE
- Chapter 10. VOC SYSTEM FROM A SEASONED PERSPECTIVE
- APPENDIX A
- APPENDIX B
- APPENDIX C
- APPENDIX D
- APPENDIX E
- APPENDIX F
- Index
- Back cover