Social Work, the Media and Public Relations (Routledge Revivals)

Bob Franklin, Nigel Parton

• Publisher: Routledge
• Year: 2014
• ISBN:
  9781317744221
• Edition: 1
• Topic: Languages & Linguistics
• Subtopic: Journalism
• Index: Languages & Linguistics

Over the past few decades, relationships between social workers and the media have become increasingly challenging. Social workers feel aggrieved by media reporting of their profession and believe that journalists lack sufficient knowledge and experience of the social services to report matters adequately and sensitively, whilst some journalists have urged social workers to adopt a more proactive public relations strategy. This book, first published in 1991, analyses the causes and consequences of the negative portrayal of social work within the media and considers various ways in which this image might be improved. The authors consider a variety of developments during the 1990s designed to redress imbalances in media reporting and present a more accurate picture of social workers and the people with whom they work.

This title remains very relevant in light of the high profile cases related to the social service that continue to feature in the British press, and will be of particular value to students and researchers with an interest in the relationship between the media and social policy.

Table of contents

• Cover Page
• Half Title page
• Title Page
• Copyright Page
• Original Title Page
• Original Copyright Page
• Contents
• List of tables and figures
• List of Contributors
• Acknowledgements
• Introduction
• Media reporting of social work
• Media reporting of social work A framework for analysis
• Journalists, broadcasters and public images of social work
• The professional press Social work talking to itself
• Reporting social work A view from the newsroom
• Social work ‘Image' and images on television
• Do-gooders on display Social work, public attitudes, and the mass media
• Social work under scrutiny
• A receptacle for public anger
• Social work and the media Pitfalls and possibilities
• Hidden agendas and moral messages Social workers and the press
• Press reporting of Rincora
• Remedies and strategies Improving the public image
• Promoting positive images of people with learning difficulties Problems and strategies
• Growing old in the eyes of the media
• Running a campaign Appropriate strategies for changing times
• Speaking up Community action and the media
• Public relations and social services A view from the statutory sector
• The social work profession and professional public relations
• References
• Index