A prolonged and protracted debate has been taking place in the philanthropic sector and beyond regarding the effectiveness of institutionalized philanthropy. Foundations have often been portrayed as staid, conservative, and ultimately ineffectual in driving social change. âDiscontent,â as it has been described by Peter Frumkin, âruns deep in some quarters.â4 This follows a long tradition of âcriticismâ of foundations that charges them with a range of offences, chief among them a tendency toward ârisk aversion.â5 These critiques can be reconciled around not what private foundations have achieved, but what they have not, namely the somewhat ill-definedâand contestedâideas of impact and effectiveness.6
New modes of philanthropy
The terminology used to describe the apparent transformations in philanthropy has shifted frequently over the past decade or so, subject to the whims of management fads, from strategic to effective to venture philanthropy. Perhaps the most revealing (and controversial) label to surface is philanthrocapitalism, originally coined by Matthew Bishop in The Economist 7 but quickly gaining a footing in the lexicon as an umbrella term among both advocates and critics for changes occurring in philanthropy.
Helmut Anheier and Diana Leat call this the ânew scientific philanthropyâ and identify it as the third phase in the history of giving in the Western world.8 Stanley Katz shares this sentiment, but rather than seeing the new philanthropy as novel, and it should be noted that Anheier and Leat also stress continuity, Katz remains instinctively âskeptical about the directionâor directionsâof philanthropy in recent years.â9 He channels his critique at the âabstractâ managerial rhetoric which oftentimes seems to be stating the obvious (e.g. that donors act strategically when they are unlikely to opt for the counterfactual anyway); is sometimes contradictory (e.g. champions the virtues of interventions such as the Green Revolution when this occurred under the old regimen); but more often again, appropriates the central mantra of the traditionâs founders (e.g. that the âstress on causes rather than symptomsâ is an invocation of scientific philanthropyâs fundamental rallying call that pure charity is ameliorative, while philanthropy tackles roots). This, he argues, leads to a âpowerful feeling of dĂ©jĂ vu.â10
Augmented patterns of interaction: measurement and engagement
While the terms are contested there are a number of attributes that distinguish new approaches to philanthropy. A core feature of the new philanthropy is an emphasis, some say âobsession,â with measurement.11 Various metrics, loosely modeled on financial analytics, have been tested over the course of the last decade to quantify a firm or organizationâs social and environmental, as well as financial, performance. These metrics appropriate concepts from accounting such as cost-benefit analysis in an attempt to capture less tangible impacts to demonstrate that a grant, or investment as these are now often dubbed, has achieved measurable outcomes.12
There has not just been a shift toward the introduction of metrics but a fundamental shift in discourse around philanthropic practice. Angela Eikenberry and Jodie Kluver see this as a largely donor-driven process and one that is a direct carry-over of the migration of philanthropists from the business and technology sectors, with consultancy firms and other interested parties also contributing to take-up.13 Not surprisingly, an outcomes focus has proven controversial. Proponents have argued that while at an experiential phase and applied on an inconsistent, ad hoc basis, advances in method can yield processes that can benchmark approximate performance. Moreover, as many of these supporters have experience in the business world, where creating (and demonstrating) so-called stockholder value is an imperative, there is a sense that foundations and their grantees should be able to demonstrate outcomes, thus sending a signal to donors and foundation decision makers that grants have not been distributed without appropriate accountability. Countering claims of the critics, Paul Brest therefore posits that while there is an innate complexity to monetizing social phenomena, âwith or without attempting to quantify social returns, the investment metaphor embodies an attitude that presses foundation staff to use their donorsâ resources as effectively as possible.â14
Resistance to quantitative measurement of what are seen to be inherently social and political processes has also been strong. Critics argue that it is intrinsically difficult, if not impossible, to quantify the seemingly intangible goals of many foundations. They argue that foundations are challenged with multifarious tasks that cannot, and should not, be reduced to neat, objective, replicable, quantitative assessments. Moreover, one âpernicious consequenceâ of this reductionism, according to Dennis Collins, is the potential for foundations to divert energy away from âbig, complicated, messy, seemingly insoluble problems,â and somewhat perversely given the fundamental centrality of increasing risk appetite to the new philanthropy, âproblems rife with uncertainty, risk, and inefficiency, and projects whose potential for failure is high.â15 Mission drift may also arise as foundation decision makers shift priorities to programs that can demonstrate clear, short-term outcomes to the board over those that are not easily reduced to acquittal statements, quantifiable measures or a predefined timeframe.
Moving beyond measurement, another defining feature of the new philanthropy centers on the issue of engagement. The notion of the passive philanthropist and/or foundation decision maker was premised on a distanced relationship. The aim was to preserve the purported (political) integrity of the funder and was characterized by a preference for âprojects rather than [direct] support for nonprofit organizationsââparticularly in âthe last third of the [twentieth] century.â16 In newer forms of philanthropy this has been partially superseded as donors and foundations seek to bridge the gap as a means to improve effectiveness.
The primary point of differentiation between traditional and newer modes of philanthropy is around this issue of engagementâor what can be characterized as deep rather than shallow patterns of interaction. Some form of active interface, whether through monitoring, feedback, evaluation or consultation on programmatic design, has been a constant feature of inter-organizational cooperation, and strategic approaches have obviously always constituted the norm in some form or another. Yet in venture philanthropy, as in venture capital, there is a highly augmented pattern of interaction between the donor (or âinvestorâ) and recipient (or âinvesteeâ).17
Thus most accounts cite the manner in which funders interact with recipients as the most conspicuous departure from traditional approaches. For example, efforts are made to improve organizational capacity âfocusing on management, leadership, governance and problem solvingâ in recipient entities.18 Engagement takes the form of managerial advice, secondment of employees or access to management or financial consultants, the aim being to promote inter-organizational learning through cooperation. Peter Frumkin does not see this as a one-way street. He notes that ârather than cut a check and run,â the donors (or âprincipalsâ as he terms them) do not merely advance various forms of material and in-kind support, but also receive some benefit which âsatisfies the desires of many wealthy people to find meaning in their lives outside business.â19
Linked to the notion of augmented engagement with grantee organizations is an additional emphasis on the deployment of continuing resources beyond an initial seed grant, and in keeping with the venture capital orientation, taking account of long-term investment horizons.20 Until relatively recently it has been commonplace in the literature to view big philanthropy as something of an incubator for social innovation. After a program had proven a success and its effectiveness duly demonstrated to public officials it was expected that the state would step in and scale the program up through expansion, mainstreaming and replication. This dominated philanthropic strategy and government and international organizations (IOs), such as the United Nations (UN) agencies, were the natural partner in any strategic alliance that would ensue. As government has progressively taken a less overtly interventionist approach philanthropy has been forced to adapt. In the venture and strategic paradigms, therefore, âlarge blocks of capital [are] delivered over an extended period of timeâ in an effort to create a financially sustainable sector as government lacks the resource capacityâor at least the inclinationâto engage in large-scale programmatic expansion.21