eBook - ePub
How To Write a Marketing Plan for Health Care Organizations
William Winston
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- 184 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
How To Write a Marketing Plan for Health Care Organizations
William Winston
Book details
Table of contents
Citations
About This Book
A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
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