BUZZ

Edward I. Koch, Christy Heady

• Publisher: AMACOM
• Year: 2007
• ISBN:
  9780814400739
• Topic: Développement personnel
• Subtopic: Amélioration personnelle

In the late 1970s, Mayor Ed Koch transformed himself from an unknown political underdog with little money and even fewer family connections into one of America's most illustrious mayors. In just 12 years, he brought the City of New York out of bankruptcy, created a renowned housing program, and became one of the most important individuals on the American political scene. But how did he rise from relative anonymity and become an enduring figure? In Buzz, Koch shares the secrets of his success that will help readers everywhere become masters of self-marketing. With his legendary candor and in-your-face style, he reveals how anyone can use his techniques to make a memorable entrance, attract attention (the right kind), and get others to take notice and listen. Buzz demonstrates how to: * define your image * create buzz with honesty * engage the media * withstand public scrutiny * turn mistakes into opportunities * create loyal, rabid followers. Whether running for public office or climbing the corporate ladder, Buzz will show rising stars in every field how to stand out and shine brighter with honesty, integrity, and style.

Table of contents

• Cover Page
• Title Page
• Copyright Page
• Dedication
• Contents
• Acknowledgments
• Introduction
• Part One: How Buzz Begins
• Chapter 1: Honesty Comes First
• Chapter 2: Finding Your Niche
• Chapter 3: The Power of My Pen
• Part Two: Creating a Stir
• Chapter 4: Crafting Your Vision
• Chapter 5: How to Engage the Media
• Chapter 6: Attracting Loyal Followers
• Part Three: Trusting Your Plan
• Chapter 7: Why Your Gut Rules Every Time
• Chapter 8: Picking Your Fights, Enforcing Your Rights
• Chapter 9: Turning Mistakes Into Opportunities
• Part Four: Recognizing Victory
• Chapter 10: Staying Organized
• Chapter 11: How to Withstand Public Scrutiny
• Chapter 12: Being Open to Change
• Index
• About the Authors