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- 292 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Book details
Table of contents
Citations
About This Book
Are you or your organization going to be in the news? Do you want to be in the media spotlight and do you know how to deal with it? In the News provides an introduction to media relations in Canada, from a practical and philosophical approach. Grounded in the latest research on how to work with media, it explains current media practices and demonstrates how to take a proactive, planned approach to dealing with media. First published in 2002 to wide acclaim from media and academia alike, the second edition is revised and updated containing two new chapters that outline emerging trends in media relations as well as connecting larger issues in media to its role in modern society.
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Yes, you can access In the News, 2nd edition by William Wray Carney in PDF and/or ePUB format, as well as other popular books in Business & Public Relations. We have over one million books available in our catalogue for you to explore.
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Table of contents
- Front Cover
- Title Page
- Copyright
- Dedication
- Contents
- Preface
- Acknowledgements
- A Note on Resources
- Introduction
- I Theory and Principles on Media Relations
- II The Practice of Media Relations
- III Towards a Greater Understanding of Madia
- Further Reading
- Notes
- Bibliography
- Index