Budget Constraints and Optimization in Sponsored Search Auctions
eBook - ePub

Budget Constraints and Optimization in Sponsored Search Auctions

  1. 224 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Budget Constraints and Optimization in Sponsored Search Auctions

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About This Book

The Intelligent Systems Series publishes reference works and handbooksin three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science.

Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level.

  • Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios
  • Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ
  • An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking

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Yes, you can access Budget Constraints and Optimization in Sponsored Search Auctions by Yanwu Yang,Feiyue Wang in PDF and/or ePUB format, as well as other popular books in Computer Science & Programming Algorithms. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Academic Press
Year
2013
ISBN
9780124115040
Topic
Computer Science
Subtopic
Programming Algorithms
Index
Computer Science

Table of contents

  1. Cover image
  2. Title page
  3. Table of Contents
  4. Copyright
  5. Preface
  6. Chapter 1. Search Engine Meets Economics
  7. Chapter 2. Budget Constraints in Sponsored Search Auctions
  8. Chapter 3. Budget Optimization in Sponsored Search Auctions
  9. Chapter 4. A Budget Optimization Framework for Search Advertisements
  10. Chapter 5. The First Step to Allocate Advertising Budget in Sponsored Search Auctions
  11. Chapter 6. Optimal Budget Allocation Across Search Markets
  12. Chapter 7. Budget Allocation In Competitive Search Advertisements, Part I: In Static Environments
  13. Chapter 8. Budget Allocation in Competitive Search Advertisements, Part II: In Dynamic Environments
  14. Chapter 9. Stochastic Budget Strategies at the Campaign Level: A Preliminary Investigation
  15. Chapter 10. A Stochastic Budget Distribution Model in Search Advertisements
  16. Chapter 11. A Two-Stage Fuzzy Programming Approach for Budget Allocation in Sponsored Search Auctions
  17. Chapter 12. Budget Planning for Coupled Campaigns in Sponsored Search Auctions
  18. Chapter 13. Daily Budget Adjustment in Sponsored Search Auctions
  19. Chapter 14. Dynamic Budget Adjustment in Sponsored Search Auctions
  20. Chapter 15. Perspectives: Looking into the Future of Budgeting Strategies in Sponsored Search Auctions
  21. Index