CHAPTER ONE
A Framework for Understanding Verbal-Visual Interaction
[Natural] Philosophy is written in that vast book which stands forever open to our eyes, I mean the universe; but it cannot be read until we have learned the language and become familiar with the characters in which it is written. It is written in mathematical language, and the letters are triangles, circles and other geometrical figures, without which means it is humanly impossible to comprehend a single word.
âGalileo Galilei, The Assayer (1623)
Our assumption that scientific communication is a consequence of the interaction between words and images requires us to erect a framework for analysis that takes verbal-visual differences seriously into consideration, and that makes the explanation of their interaction a central concern. Our first task is to provide a philosophical justification for our endeavor. For this we turn to Martin Heidegger, the first philosopher to emphasize the central place of visualization in the sciences. Heideggerâs philosophical perspective forms the initial component in our framework. For the second, we rely on the dual coding theory (DCT) of the Canadian cognitive psychologist Allan Paivio. We do not know whether the central premise of DCT, the hardwired dual coding of the verbal and the visual, will survive the test of time, but it is a plausible explanation of the facts currently available, and a plausible translation into the language of cognitive psychology of Heideggerâs concern with the epistemic primacy of the visual. The final component in our framework of analysis stems from a limitation we perceive in DCT: it lacks a viable hermeneutic capacity. Its level of abstraction is such that both the fine and the more encompassing structures of scientific communication escape its grasp. In the absence of a well-established hermeneutic theory of verbal-visual interaction on which we can rely, we have called for assistance from the resources of Gestalt psychology, scanning-and-matching theory, Peircian semiotics, and argument and narrative theory. To indicate its relationship to DCT, we call our synthesis enhanced dual coding theory (EDCT). According to EDCT, we perceive images as patterns ordered in accord with Gestalt theory; we identify their components by means of scanning-and-matching theory; we interpret these and the wholes of which they are a part by means of Peircian semiotics; finally, we integrate these interpretations into semiotic wholes by means of argumentative and narrative structures.
FIRST COMPONENT: HEIDEGGERâS PHILOSOPHY OF SCIENCE
It is impossible to exaggerate the influence of Heideggerâs phenomenology in twentieth-century philosophy; one need only mention Hans-Georg Gadamer, Maurice Merleau-Ponty, and Emmanuel Levinas. Even in philosophy of science, still dominated by the analytical tradition, Heidegger has his firm adherents: Patrick Heelan (1983), in his writings on modern physics and visual spaces, and Don Ihde (1991, 1998), in his writings on the visual hermeneutics of technology, acknowledge their debt on virtually every page. And the debt may be there, even if unacknowledged. In Bruno Latourâs Science in Action (1987), while Heidegger is not in the index, he is in the wings, superintending the production, despite Latourâs protestations to the contrary. And how different are Kuhnâs paradigms and Heideggerâs Ge-Stell, or En-framing?
Still, there is a barrier to untrammeled use: scholars wishing to rely on Heideggerâs philosophy cannot ignore the question of whether his unrepentant Nazism infects those portions of his work they intend to employ (Faye 2009). Gottlob Frege may seem like a parallel case. Are his obnoxious political views to prevent us from acknowledging his fundamental contributions to the philosophy of language? At least one eminent philosopher, Michael Dummett, did not think so, though his discovery of Fregeâs racism shocked his conscience. But Heideggerâs case is importantly different, as there is little question that he saw the Nazi movement as the realization of central aspects of Being and Time (1962a) or that his views of science were harnessed to a polemic whose target was the technological supremacy of a modern world founded on capitalism and democratic principles (Wolin 1991; Fleischaker 2008). But to say this is not to say that many of his insights into hermeneutics in Being and Time (1962a) and into science in his later essays are necessarily expressions, respectively, of his Nazism and his reactionary views. In our view, they are not; Heideggerâs Nazism is irrelevant to the case we wish to make.
In another sense, however, the disruptions of the Nazi era are relevant to our argument because they concern the split between phenomenology, with its highly specialized vocabulary and emphasis on the interaction of consciousness with the world, and analytical philosophy, with its distrust of metaphor and emphasis on the derivation of fundamental principles by mathematics and logic. It would be unrealistic to expect phenomenologists and analytical philosophers to agree on fundamentals. But it would not be unreasonable to expect that they would treat each other with respect, that they would converse with the expectation that their conversations might be mutually beneficial. At least one analytical philosopher, Michael Friedman, feels that the 1929 encounter between Heidegger and Ernst Cassirer in Davos, Switzerland, an encounter at which Rudolf Carnap was present, was characterized by such mutual respect. It was a rapprochement that was not to last: only four years later, the rise of Nazism left Heidegger as the only philosopher of distinction in Germany.
In Friedmanâs view, a contingent circumstance led to what now seems like an unbridgeable divide: âthe thoroughgoing intellectual estrangement of these two traditions, their almost total lack of mutual comprehension is a product of the National Socialist seizure of powerâ (2000, 156). While our ambition does not extend to healing this breach, its contingent origin encourages us to harness to our own purposes any insights into our subject, regardless of their source. We take from Heidegger the epistemic and ontological primacy of the visual to modern science, a primacy in which the analytical tradition has no interest; we take from the analytical tradition the reconstruction of science as a network of propositions, an enterprise in which Heidegger had scant interest. Only in this way do we think that we can do full justice to scientific communication as the argumentative and narrative product of the interaction of the verbal and the visual.
Heideggerâs philosophy of science seems to us a good choice when the object of study is scientific visuals: his is a phenomenology centered on sight and insight (Glazebrook 2000). We do not mean that Being and Time and subsequent works are dominated by visual metaphors, although that is certainly the case; we mean rather that the significance of Heideggerâs philosophy is inseparable from these metaphors. For most philosophers, these are, like Kantâs dove, merely illustrative. Like the philosopher tempted by the snares of pure reason, Kantâs dove âmight imagine [wrongly] that its flight would be still easier in empty spaceâ (1787, 47). For Heidegger, however, metaphor is a philosophical tool, a means of reaching beyond the conceptual prison of denotative language. In Heideggerâs case, this procedure has an unfortunate result: it leads to prose that is equally rebarbative in German and in English translation. We will deal with this problem by providing a commentary that, we hope, illuminates the passages we quote, followed by Heideggerâs prose in translation as a check on the validity of our commentary. We are under no illusions that our exegesis will result in a consensus on the part of all readers. We claim only that our interpretations are plausible, and that they support our claims for the relevance of Heideggerâs philosophy of science to the task we have set for ourselves.1
Meaning, for Heidegger, is conceived in terms of sight. In typical fashion, he weaves literal and metaphorical discourse into a single philosophical configuration, playing on the German for âseeingâ (sehen) and for âthe visibleâ (sichtig). In order to reach a point where something is explicitly understood, he asserts, we must take apart what is âcircumspectively [umsichtig] ready-to-hand,â that is, whatever is available for use, until we reach a point where it has âthe structure of something as something.â It is at that point âexplicitly understood.â As Heidegger elaborates,
all preparing, putting to rights, repairing, improving, rounding-out, are accomplished in the following way: we take apart in its âin-order-toâ that which is circumspectively [umsichtig] ready-to-hand, and we concern ourselves with it in accordance with what becomes visible [sichtig] through this process. That which has been circumspectively [umsichtig] taken apart with regard to its âin-order-to,â and taken apart as suchâthat which is explicitly understoodâhas the structure of something as something. (1972, 148â49; 1962a, 189; emphasis his)2
This position has the important consequence that the correspondence theory of truth must be discarded. According to this theory, a proposition is true when it matches the way the world is. According to Heidegger, truth is a consequence of seeing; we bring it to light not through a process of matching, but through a process of revelation: âTo say that a statement is true means that it discovers the beings in themselves. It asserts, it shows, it lets beings âbe seenâ (apophansis) in their discoveredness. The being true (truth) of the statement must be understood as discovering. Thus truth by no means has the structure of an agreement between knowing and the object in the sense of a correspondence of one being (subject) with another (object)â (1972, 219; 1962a, 201). Since, for Heidegger, truth is revelation (Entdecktheit), âto say that an assertion âis trueâ signifies that it reveals the entity as it is in itselfâ (in seiner Entdecktheit).
There is a second reason for choosing Heideggerâs philosophy for the investigation of scientific visuals, one indissolubly linked to the first: it does not privilege propositions. This is a consequence of Dasein, Beingâs constant existential encounter with the world. Rojcewiczâs explanation of the existential nature of this key Heideggerian term cannot be bettered:
What is most decisive . . . in Heideggerâs understanding of humans as Dasein is the precise meaning of the âthere.â The exact sense in which humans are called upon to be the place of a self-revelation of Being. This sense of âthereâ (as also of da in German) is expressed very nearly in a colloquial use of the word in a context admittedly quite foreign to the present one. In the interpersonal domain, a parent may promise a child, or a lover a beloved, to âbe thereâ always for her or him. That is of course not a promise simply to remain at a certain place in space. Nor, at the other extreme, is it a claim of domination. Instead, it is a promise to be available in a supportive way; it is an offer of constant advocacy and nurture. (Rojcewicz 2006, 6)
Heidegger regards science as an ongoing activity whose existential encounters with the world are necessarily the primary focus of philosophical investigation. In Being and Time, he says that
assertion is not the primary âlocusâ of truth. On the contrary, whether as a mode in which uncoveredness is appropriated or as a way of Being-in-the-world, assertion is grounded in Daseinâs uncovering [im Entdecken], or rather its disclosedness. The most primordial âtruthâ is the âlocusâ of assertion; it is the ontological condition for the possibility that assertions can either conceal or reveal the truthâcan either be true or false. (1972, 226; 1962a, 269; translation modified; Heideggerâs emphasis)
Not only are theoretical statements derivative of prior unconcealments, but interpretation exists even in the absence of words: âInterpretation is carried out primordially not in a theoretical statement but in an action of circumspective concern [umsichtig-besorgenden]âlaying aside an unsuitable tool, or exchanging it, âwithout wasting words.â From the fact that words are absent, it may not be concluded that interpretation is absentâ (1972, 218; 1962a, 261; see also 1972, 157; 1962a, 200). Indeed, all communication, including scientific communication, is a communion simultaneously with others and with the objects of our concern: âwhen we are explicitly hearing the discourse of another, we proximately understand what is said, orâto put it more exactlyâwe are already with him, in advance, alongside whatever it is the discourse is aboutâ (1972, 164; 1962a, 207; translation corrected).
Science, however, is a specific way of looking at the world. In âThe era of the world picture,â Heidegger remarks that âthe fundamental event of the modern age is the conquest of the world as picture (als Bild) (1950, 87; 1938, 134), a âstructured image (Gebilde)â (1950, 87; 1938, 134). This âdoes not mean a picture of the world but the world conceived and grasped as a pictureâ (als Bild begriffen; 1950, 82; 1938, 129; emphasis added), one that permits us to see the world in âits entirety . . . as a system.â What is the source of this view? The modern age itself. It and its keystone, modern science, were inaugurated by two nearly coincident moments in the early seventeenth century, a philosophical moment, beginning with RenĂ© Descartes and culminating with Immanuel Kant, and its scientific counterpart, beginning with Galileo Galilei and culminating with Isaac Newton. Heidegger explains this Cartesian-Galilean transformation in terms of his distinction between the âpresent-at-handâ (vorhanden), the system of concepts available to thought, and the âready-to-handâ (zuhanden), whatever is available for use. Science is what is present-at-hand. What is ready-to-hand is its twin, technology. We are not here concerned with the well-known fact that technology has its own history, separate from science; we are concerned only with the marriage of science and technology that characterizes modern science, what Latour calls âtechnoscienceâ (1987, 174â76).
It is Descartes who engineers this revolution in our attitude toward the world; it is he who shifts the guarantee of its objectivity from our existential encounter with it to an experience wholly within the self. It is this shift, as we shall soon see, that accounts for the startling eruption of the adverb âmathematicallyâ in the second sentence of this passage:
Until Descartes every thing present-at-hand for itself was a âsubjectâ but now the âIâ becomes the special subject, that with regard to which all the remaining things first determine themselves as such. Becauseâmathematicallyâthey first receive their thingness only through the founding relation to the highest principle and its âsubjectâ (I), they are essentially such as stand as something else in relation to the âsubject,â which lie over against it as objectum. The things themselves become âobjects.â (1962b, 81â82; 1935â36, 105)
For Heidegger, this paradoxical guarantee of objectivity by means of subjectivity defines modern science, which âis supposed to be based on experience. Instead, it has such a law [as Newtonâs first law of motion, which posits not real but unrealizable conditions] at its apex. This law speaks of a thing that does not exist. It demands a fundamental representation of things which contradict the ordinaryâ (1962b, 69; 1935â36, 89).
But the philosophical heirs of Descartes inherited a central puzzle: the link between mind and the world lacked a satisfactory explanation. For Heidegger, therefore, the philosophical moment of modern science culminates not with Descartes but with Kant. According to Kant, since neither pure reason nor its purely empirical counterpart can account for our knowledge of the everyday world or its derivative, the world as understood by science, we must have within us a set of categories and intuitions that permit us to see the world as extended in space and time and causally determined, that is, âmathematicalâ in the broad sense:
The mathematical is that âaboutâ things we really already know. Therefore we do not first get it out of things, but, in a certain way, we bring it already with us. From this we can now understand why, for instance, number is something mathematical. We see three chairs and say that there are three. What âthreeâ is three chairs do not tell us, nor three apples, three cats nor any three things. Moreover, we can count three things only if we already know âthree.â In this grasping the number three as...