New Product Development
eBook - PDF

New Product Development

from Initial Idea to Product Management

  1. 567 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

New Product Development

from Initial Idea to Product Management

Book details
Table of contents
Citations

About This Book

Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of the new product development process. New Product Development is the last frontier in gaining a competitive edge. While other factors such as functionality, quality and reliability, availability and shipment performance are now entry level requirements, New Product Development is the competitive weapon of necessity. This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. It contains over 200 illustrations with 52 actual tools needed to execute an actual program. On the accompanying CD-ROM version, these tools are embedded in the text for presentation to the reader. Embedded hyperlinks allow the reader to jump to a special "sandbox" which will allow them to apply the concepts presented in the text directly to their development program and save them as part of their filing system, providing the actual framework for practitioner use.This book and accompanying tool set is the best investment you can make to ensure new product success!*Contains CD-ROM with over 50 software tools needed to implement programs*Presents a unique multidimensional perspective that comes from 26 years of experience and over 40 real implementations*Provides readers with blueprints for organizing and documenting their development programs

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Information

Publisher
Butterworth-Heinemann
Year
2003
ISBN
9780080469898
Topic
Business
Subtopic
Industrial Management
Index
Business

Table of contents

  1. front cover
  2. copyright
  3. table of contents
  4. front matter
  5. PREFACE
  6. INTRODUCTION
  7. body
  8. 1. THE BUSINESS OBJECTIVE
  9. 2. THE MARKET OPPORTUNITY
  10. 3. REFINEMENT OF THE PRODUCT CONCEPT INTO A NEW PRODUCT AND BUSINESS
  11. 4. THE PRODUCT AND BUSINESS PLAN
  12. 5. JUSTIFYING A PROGRAM: THE ACCOUNTING VIEWPOINT
  13. 6. STARTING OUT
  14. 7. EXECUTING THE PLAN
  15. 8. MANUFACTURING DEVELOPMENT
  16. 9. THE PRELAUNCH CHECKLIST: SETTING UP THE ORGANIZATION
  17. 10. THE LAUNCH
  18. 11. THE PURSUIT
  19. 12. NEW PRODUCT DEVELOPMENT RECORDS FORMAT
  20. back matter
  21. Appendix A. SELECTED NEW PRODUCT DEVELOPMENT EFFORTS
  22. Appendix B. THE FASTER CHANGING WORLD
  23. index