The Hard Sell
eBook - ePub

The Hard Sell

The tricks of political advertising

  1. 255 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Hard Sell

The tricks of political advertising

Book details
Table of contents
Citations

About This Book

In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into:
• How political ads are designed to work;
• Who are they designed to work on;
• How we pay for them;
• Why we make so many negative ads;
• How personal is too personal;
• How spin works, particularly in an election campaigns;
• How to make messages cut through the cynicism;
• How politicians use journos who use politicians who use journos;
• The gendered nature of it all;
• And finally, what happens when it all turns to sh*t!
Dee is candid about the tricks of the trade and the lessons that can be learnt.

Frequently asked questions

Simply head over to the account section in settings and click on “Cancel Subscription” - it’s as simple as that. After you cancel, your membership will stay active for the remainder of the time you’ve paid for. Learn more here.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes, you can access The Hard Sell by Dee Madigan in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Political Campaigns & Elections. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Melbourne University Press Digital
Year
2014
ISBN
9780522866315
Topic
Politics & International Relations
Subtopic
Political Campaigns & Elections
Index
Politics & International Relations

Table of contents

  1. The Hard Sell
  2. Foreword
  3. Contents
  4. Preface
  5. 1 Branding is not a dirty word
  6. 2 The purse
  7. 3 Getting the most bang for your buck
  8. 4 Focused on focus groups
  9. 5 The truth is out there . . . somewhere
  10. 6 Positive ads reinforce beliefs not change votes
  11. 7 If everyone hates negative ads, why do we keep making them?
  12. 8 Selling chicks
  13. 9 The thinking behind the ads
  14. 10 Lights, camera, action
  15. 11 TV isn’t dead but the internet is awesome
  16. 12 Why babies still need to be kissed
  17. 13 Spinning around
  18. 14 No one is perfect
  19. 15 So, do ads work?
  20. Acknowledgements
  21. Notes
  22. Index