The New Review Economy
eBook - ePub

The New Review Economy

Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital Age

  1. 144 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The New Review Economy

Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital Age

Book details
Table of contents
Citations

About This Book

This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy.

The author applies communication and digital media theories to evaluate contemporary case studies that challenge TPRS and control over digital reputation. Chapters analyze famous cases such as the Texas photographer who sued her clients for negative reviews and activists using Yelp to protest the hunt of "Cecil the Lion, " to illustrate the complicated yet important role of TPRS in the review economy. Theories such as neoliberal public relations, digital dialogic communication and cultural intermediaries help explain the impact of reviews and how to apply lessons learned from infamous cases.

This nuanced and up to date exploration of the contemporary review economy will offer insights and best practice for academic researchers and upper-level undergraduate students in public relations, digital media, or strategic communication programs.

Frequently asked questions

Simply head over to the account section in settings and click on “Cancel Subscription” - it’s as simple as that. After you cancel, your membership will stay active for the remainder of the time you’ve paid for. Learn more here.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes, you can access The New Review Economy by Alison N. Novak in PDF and/or ePUB format, as well as other popular books in Business & Public Relations. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2020
ISBN
9781000215489
Edition
1
Topic
Business
Subtopic
Public Relations
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Series Information
  4. Title Page
  5. Copyright Page
  6. Contents
  7. List of Tables
  8. Acknowledgments
  9. Introduction
  10. 1 Digital Labor on Third-Party Review Sites
  11. 2 Trust, Credibility, and the Power of Reviews
  12. 3 Yelp’s Super Reviewers
  13. 4 Scrubbing and Ethics
  14. 5 Lawsuits and Organizational Control
  15. 6 Advocacy and Third-Party Review Sites
  16. 7 Best Practices
  17. Conclusion
  18. Appendix: Methodological Notes
  19. Index