- 272 pages
- English
- PDF
- Available on iOS & Android
About This Book
Business Communication: Made Simple, Second Edition covers business needs and the examination requirements of professional and other examining bodies relating to commerce and industry. The book starts by giving an introduction to the study of communication. The text also discusses some of the main factors that interfere with common understanding between the communicators and inhibit cooperation; the importance of effective communication; the role played by perception, attitude, and motivation in communication; and the need for previous experience or knowledge. The influence of prejudice on the presentation of facts and opinions; the three principal methods of communication; and the factors involved in creating an effective system of communication in an organization are also considered. The book tackles the lines of internal communication; the effects of authority and responsibility on communication; the various ways in which efficient external and internal communication is achieved; and the problem of staff location on communication. The text then describes the informal methods of communication; the importance of letter and report writing; the need for form design and control; as well as some aspects of written language. The importance of verbal communication and information technology are also discussed. Business executives and company and commercial accountants will find the volume invaluable.
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Table of contents
- Front Cover
- Business Communication: Made Simple
- Copyright Page
- Table of Contents
- Dedication
- Preface
- Preface to the Second Edition
- CHAPTER 1. INTRODUCTION TO THE STUDY OF COMMUNICATION
- CHAPTER 2. THE IMPORTANCE OF COMMUNICATION
- CHAPTER 3. PERCEPTION AND UNDERSTANDING
- CHAPTER 4. ATTITUDE AND MOTIVATION
- CHAPTER 5. FACTS, OPINIONS AND THEIR PRESENTATION
- CHAPTER 6. METHODS OF COMMUNICATION
- CHAPTER 7. COMMUNICATION IN INDUSTRY AND COMMERCE
- CHAPTER 8. LINES OF INTERNAL COMMUNICATION
- CHAPTER 9. THE EFFECTS OF AUTHORITY AND RESPONSIBILITY
- CHAPTER 10. CONSIDERATIONS OF EXTERNAL COMMUNICATION
- CHAPTER 11. CONSIDERATIONS OF INTERNAL COMMUNICATION
- CHAPTER 12. STAFF LOCATION
- CHAPTER 13. INFORMAL METHODS OF COMMUNICATION
- CHAPTER 14. LETTER WRITING
- CHAPTER 15. REPORT WRITING
- CHAPTER 16. FORM DESIGN AND CONTROL
- CHAPTER 17. SOME ASPECTS OF WRITTEN LANGUAGE
- CHAPTER 18. THE SUMMARY OR PRECIS
- CHAPTER 19. SOURCES OF INFORMATION
- CHAPTER 20. VERBAL COMMUNICATION
- CHAPTER 21. THE TELEPHONE
- CHAPTER 22. PUBLIC SPEAKING
- CHAPTER 23. PRACTICAL VISUAL AIDS IN PUBLIC SPEAKING
- CHAPTER 24. INTERVIEWS
- CHAPTER 25. MEETINGS
- CHAPTER 26. PUBLIC RELATIONS, ADVERTISING AND THE MASS MEDIA
- CHAPTER 27. EFFECTIVE READING AND EFFECTIVE LISTENING
- CHAPTER 28. INFORMATION TECHNOLOGY NOW AND IN THE FUTURE
- Appendix: SUGGESTED FURTHER READING
- Index