4.1 Context
Since 2014 the Information Services Teaching and Learning Team at the University of York has undertaken a range of projects to develop online digital literacy provision. The initial focus was to develop a skills hub, resulting in our Skills Guides.1 We then sought to extend provision beyond information and digital skills, towards research-led educational resources, exploring the digital skills deficit and the social, political and economic impacts of digital technologies. Widening the coverage of our online educational resources provision would enable us to engage beyond our traditional user groups, enhancing our outreach and inclusivity.
Complementing this departmental vision, the broader University Strategy (University of York, 2014) stated a commitment to extend online learning provision, including the development of a pilot programme of massive open online courses (MOOCs) which aimed to:
- • Enhance the University’s reputation for innovation in teaching and the provision of a rich student experience
- • Showcase the strength of York’s programmes, with the potential to engage new and diverse audiences
- • Support the University’s objectives in demonstrating research impact and enhancing student recruitment
- • Develop partnerships with other institutions, and identify potential commercial and scalable distance learning opportunities
These aims aligned to our own objectives.
For the pilot the University partnered with the MOOC learning platform FutureLearn in early 2016, agreeing to develop four courses within 2 years. Following calls for proposals, the Teaching and Learning Team were successful in their bids to develop two MOOCs: Becoming a digital citizen: An introduction to the digital society (2016) and Digital Wellbeing (2018).
4.2 Project implementation
With our proposal for the Digital Citizenship MOOC accepted, we assembled a small project team to coordinate, lead on development of course materials, and ultimately deliver the course. This proved a successful approach which we repeated for the Digital Wellbeing MOOC.
The Digital Citizenship MOOC had the ambitious launch date of 23 January 2017, with all content to be completed for FutureLearn’s quality assurance checking by the end of November 2016. This gave less than 6 months to get the content written, filmed, and uploaded onto the FutureLearn platform. Not only would we have to write quickly, but, with no prior experience of developing MOOCs, we would also need to gain knowledge of best practice for online learning and ascertain how to use the FutureLearn platform.
Our first task was to write the course outline and promotional materials for FutureLearn2. This involved developing learning outcomes, storyboarding each activity and step across the 3-week course, scripting the promotional video, and liaising with the University’s chosen film company about the brief. At the same time, we began developing our understanding of how the FutureLearn platform worked: learning the different types of steps (activities, discussions, videos, quizzes and tests) available; how to upload and edit content; and the markup and style used. With our later Digital Wellbeing MOOC, we had the advantage of familiarity with the platform functionality, making the development of the promotional content and course outline3 more straightforward.
We initially took a linear approach to writing the first week of the Digital Citizenship MOOC, but writing this content gave us new insights and ideas, so we returned to our storyboard spreadsheet to rearrange weeks 2 and 3. This did not invalidate the planning we had done; rather it demonstrated its usefulness as a working document by keeping a log of what we had written and what needed doing, whilst allowing us to redraft our course structure and identify holes worth filling. When it came to planning the Digital Wellbeing course, we retained this spreadsheet storyboard approach (albeit simplified) and could again quickly reorder steps whilst retaining an overview, essential to our keeping within our deadline.
As we developed the Digital Citizenship MOOC, we sought feedback from FutureLearn on both content and approach, submitting week 1 for quality assurance at the beginning of October 2016. We found this useful. Not only did it reassure us we were doing things right, and provide direction on the remaining content, it also ensured we had a third of the content completed via the pressure of a midpoint deadline. The feedback was positive, including suggestions for further discussion points and questions. We incorporated these, resulting in lively learner contributions during the course run. For the Digital Wellbeing MOOC, we had more experience of what worked as successful approaches and logical structures, so did not submit for early feedback.
We knew early on that success hinged on academic contributions. They would provide validation and enable learners to engage with research. Such collaboration would be essential in an online course on a social science topic. Within Information Services (which includes Library, Archives and IT Services), we had the skills and knowledge to develop content on digital literacy, information literacy and the digital skills agenda. However, the course needed content beyond this to meet the learning outcomes and the objectives of the project. For learners to engage with practitioner experience and research conducted at the University of York, we needed to include academics and professional staff from other support services.
Collaboration and partnership would undoubtedly benefit Information Services, raising our profile as an educational provider within the institution by further communicating the breadth of learning and teaching we offer. It would also benefit our academic colleagues, enabling them to engage with new, diverse audiences about their research, demonstrating impact and further communicating their outputs. Our only concern was academic staff time, and whether our ambitious timeline of under 6 months would prove a barrier.
Of the staff we asked to contribute to the Digital Citizenship MOOC, all agreed to provide content. These included researchers from the Faculty of Arts and Humanities and the Faculty of Social Sciences, as well as participants from Careers and the Students’ Union. Contributions predominantly took the form of a ‘talking head’ video, supported by a short commentary and links to open access content such as journal articles and press releases. We also solicited contributions from within Information Services, mostly in the form of articles and discussions.
The Digital Wellbeing MOOC proved a greater challenge. Partly this was the nature of what is a relatively new, underexplored topic, but a big impediment was our request that, to reduce video editing costs, contributors provide scripts before filming. We promptly learnt that it is easier to get a contribution from an academic if they can come without having to write something first. By changing our plans and accommodating this we were able to get contributions from academic colleagues across all three Faculties at York (Arts and Humanities, Social Sciences, and Sciences), plus professional services staff from our Open Door wellbeing team.
The scale of collaboration in both projects required a robust, streamlined process for receiving contributions. We asked for written contributions to be submitted as a Google Doc, enabling us to edit and collaborate on content before uploading to FutureLearn. One of us took sole responsibility for copy editing and uploading content, including sourcing images and cross referencing to other course steps.
We had a budget of £4000 (per MOOC) for the development of video content and the creation of the promotional video. Keen for as many contributions as possible, for the Digital Citizenship MOOC we organised two separate days of filming, a week apart, better enabling us to coordinate calendars and find times that suited our contributors (luck in this regard meant that we only needed 1 day of filming for the Digital Wellbeing MOOC). We employed a commercial film company, Digifish, to film and edit the content, including the promotional video.