Communication Theory

Eastern and Western Perspectives

D.Lawrence Kincaid

• Publisher: Academic Press
• Year: 2013
• Print ISBN: 9780124074705
• eBook ISBN: 9781483288758
• Topic: Economics
• Subtopic: Microeconomics
• Index: Economics

Communication Theory: Eastern and Western Perspectives focuses on the processes, methodologies, principles, and approaches involved in communication theory. The selection first elaborates on Asian perspectives on communication theory; Chinese philosophy and contemporary human communication theory; communication in Chinese narrative; and contemporary Chinese philosophy and political communication. Discussions focus on the structure and function of China's political communication system; philosophical principles of Chinese communism; embodiment of reason in experience; and dialectic completion of relative polarities. The text then examines Korean philosophy and communication, practice of Uye-Ri in interpersonal relationships, and the teachings of Yi Yulgok. The publication examines the double-swing model of intercultural communication between the East and the West; interpersonal cognition, message goals, and organization of communication; and the convergence theory of communication, self-organization, and cultural evolution. The book also ponders on the practice of Antyodaya in agricultural extension communication in India and communication within Japanese business organizations. The selection is a valuable reference for researchers interested in the Eastern and Western perspectives of communication theory.

Table of contents

• Front Cover
• Communication Theory: Eastern and Western Perspectives
• Copyright Page
• Table of Contents
• Contributors
• Preface
• Chapter 1. Introduction and Initial Insights
• PART I: ASIAN PERSPECTIVES ON COMMUNICATION THEORY
• PART II: PERSPECTIVES ON COMMUNICATION THEORY FROM THE UNITED STATES
• PART III: COMMUNICATION THEORY: EAST–WEST SYNTHESIS
• References
• Index