The Secrets of Successful Public Relations and Image-Making
eBook - PDF

The Secrets of Successful Public Relations and Image-Making

  1. 208 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

The Secrets of Successful Public Relations and Image-Making

Book details
Table of contents
Citations

About This Book

The Secrets of Successful Public Relations and Image-Making discusses several methods for effective public promotion. The book is comprised of 10 chapters that deal with the various aspects of image-making. The text first discusses what public relations is; who needs it; and what its applications are in different industries. The succeeding chapters cover the methods, technology, and concerns in an image promotion campaign, which include persuasion techniques, media promotions and events, and sponsorship. The book also tackles the importance of internal relation to public relations. The last chapter provides a guide in starting up a promotion campaign.

The book will be of use to public relations practitioners and business owners who need an overview of the elements involved in public relations.

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Yes, you can access The Secrets of Successful Public Relations and Image-Making by Tony Greener in PDF and/or ePUB format, as well as other popular books in Business & Public Relations. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Butterworth-Heinemann
Year
2016
ISBN
9781483103730
Topic
Business
Subtopic
Public Relations
Index
Business

Table of contents

  1. Front Cover
  2. The Secrets of Successful Public Relations and Image-Making
  3. Copyright Page
  4. Table of Contents
  5. Preface
  6. Chapter 1. What is public relations?
  7. Chapter 2. Media relations
  8. Chapter 3. The persuasion techniques
  9. Chapter 4. TV and radio
  10. Chapter 5. The media event and the product launch
  11. Chapter 6. Community relations
  12. Chapter 7. Sponsorship
  13. Chapter 8. Internal communications
  14. Chapter 9. Employing a PR consultancy
  15. Chapter 10. Starting up
  16. Index