- 248 pages
- English
- PDF
- Available on iOS & Android
About This Book
New in the Second EditionContains over 60% new materialComplete and extensive glossary will be addedComplete revision and update of the security chapter (reflecting the recent Yahoo experience)Strengthened coverage of E-Business to BusinessIncreased and redesigned case studiesIncreased European and international coverageRevised, expanded, and enhanced illustrationsNew, attractive text design with features such as margin notesIncreased size of tables containing website contactsRedesigned cover* Contains over 60% new material* Complete and extensive glossary will be added* Complete revision and update of the security chapter (reflecting the recent Yahoo experience)* Strengthened coverage of E-Business to Business* Increased and redesigned case studies* Increased European and international coverage* Revised, expanded, and enhanced illustrations* New, attractive text design with features such as margin notes* Increased size of tables containing website contacts* Redesigned cover
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Table of contents
- Front Cover
- The E-Commerce Book: Building the E-Empire
- Copyright Page
- Contents
- Preface
- Chapter 1. Setting the Vision
- Chapter 2. Know Your Customers
- Chapter 3. Marketing and Branding
- Chapter 4. First Impressions May Be Everlasting
- Chapter 5. Keep Your Customers
- Chapter 6. Fulfillment Channels That Work
- Chapter 7. Choose Your Payment Systems
- Chapter 8. Know Your Infrastructure
- Chapter 9. Selecting the Right Commerce Package
- Chapter 10. Secure Your Investment: Security Threats and Solutions
- Chapter 11. Get Ready for Wireless!
- Chapter 12. Commit to Never-Ending Improvement
- Index