This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.

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Yes, you can access International Public Relations and Public Diplomacy by Guy J. Golan, Sung-Un Yang, Dennis F. Kinsey in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Peter Lang Inc., International Academic Publishers

Year

2014

ISBN

9781453914328

Edition

Topic

Languages & Linguistics

Subtopic

Communication Studies

Index

Languages & Linguistics

Cover
Contents
1. Introduction: The Integrated Public Diplomacy Perspective (Guy J. Golan & Sung-Un Yang)
Foundations
The Functions of International Public Relations and Public Diplomacy
Nation Brands and Country Reputation
Engaging Domestic and Foreign Publics
Global Issues & Challenges
Conclusion
Contributors
Index