âHow much can a journalist steal before itâs cheating?â
This question featured as the headline on a story about one of the most significant plagiarism scandals in Danish journalism: the scandal of Annegrethe Rasmussen, which broke out just before Christmas in 2015.
Stealing stories or elements of stories from competitors is not completely forbiddenâit is rather a question of what, how much, and how you âsteal.â In the ideal world of journalism, just posing the question is risky, as the answer to the question should surely be âa journalist must not steal at all,â but as this case shows, the journalistic practices of citing are far muddier than those of the ideal world, and the borders are very grey. In this chapter, we look at these grey zones by analyzing the scandal of Rasmussen, who was laid off from a number of freelance positions following accusations of plagiarism. This followed another scandal that same month involving the sports journalist Michael Qureshiâa case of not only plagiarism, but also of making up sources and interviews that had never taken place (Blach-Ărsten et al., 2018). In this specific incident, the actions of the journalist and columnist Rasmussen created a debate on the rules of so-called peeling, which refers to writing an article using multiple direct quotes from someone elseâs work and attributing competing media in daily journalistic practice, and at the same time exposed contradictions between the dominant media ecology and the ideals of original journalism.
Rasmussen, who worked as a freelancer for the online political site Altinget, was accused of plagiarizing from The Economist in one of her articles, which spurred a number of investigations into her work and a debate about whether what she had done involved too much copying without attributing the source of information, and therefore could be characterized as plagiarism. This question, however, is not a new one. As White (1989) notes, âitâs difficult for a journalist to know when lack of attribution suddenly is no longer lack of attribution, but plagiarismâ (p. 267).
The debate surrounding the scandals went on for several months and was later said to be the most important media event in 2015, a year that was furthermore dubbed âthe year of embarrassment for the news media industriesâ (Hombek Toft, 2015, para. 3). Hence, this makes an interesting case for looking at citation practices as a site of boundary negotiation within Danish journalism. Gerbner (1973) coined the term âcritical incidentâ in his discussion of decision-making processes in media organizations. He argued that critical incidents give organizational members a way to defuse challenges to recognized authority. For journalists, discourse about critical incidents suggests a way of attending to events that are instrumental for the continued well-being of the journalistic community (Zelizer, 1992). The case of Rasmussen can be seen as a critical incident, where themes in journalistic practice, such as attributing, referencing, citing, peeling, crediting, being inspired, rewriting, and plagiarism, were heavily discussed by the public and among journalists in particular. In this chapter, we seek to illustrate how such a negotiation took place, consider where the norms of how to attribute and cite were challenged by the specific reporter accused of plagiarism, and investigate the public debate that arose following the accusations.
Correct attribution and the ecology of citation
Two years before the incident, the rules, practices, and boundaries regarding âcorrect attributionâ had already been under scrutiny. The Danish Ministry of Culture initiated a project aimed at making the rules of attribution clearer, which resulted in new guidelines. Following this debate, the private media association Danske Medier (Danish Media) developed new and detailed guidelines for âgood attributionâ practices in 2016, and they were revised again following years of debate and internal discussions in 2019. Furthermore, the Ministry commissioned a large scientific study of citation practices, which examined the amount of news articles where the journalist had cited another media organization in the story (Blach-Ărsten et al., 2013). The research showed that over 50 percent of all news articles in a given week mentioned another media outlet as the source of the story or as inspiration for the story and that the ecology of citation was primarily national. Previous research on digital news production has shown that it is an integrated and very common part of Danish news production to rewrite news or use other mediaâs original news stories to develop new angles (Brink Lund, 2002; Hartley, 2009, 2011).
From outside the Danish context, research has also shown that âmaking use of a competitorâs news is common in the news business, but usually some attempt is made to disguise it by re-writingâ (Chaney, 1984, pp. 29â30, as quoted in White, 1989, p. 272). Another study has shown that attribution is used to âgive strength to the material, when controversial statements are made, when a reporter is unsure of the credibility of the material, or when generalizations are madeâ (Mencher, 1984, p. 43). Nevertheless, the specific rules seem unclear and undefined, although, when breached, journalists refer to âjournalism ethicsâ and suggest that âre-writing is a common practiceâ in journalism (White 1989, p. 271). Karlsson (2011) and Blach-Ărsten and Brink Lund (2015) argue that most of the practice of journalism is invisible before the final product appears, echoing Singer (2005), who labeled journalism as one of the opaquest industries. This means that cases related to the norms and practices of journalism are rarely discussed in public or even inside the newsroom, as they are implicit in journalistic work.
Paradigm disguise is a variant of paradigm repair, which is defined as a journalistic ritual to defend professional ideology. It âbuilds on that construct by explaining why journalists ... are more willing to disclose plagiarism and dismiss offenders without evaluating whether the punishment fits the crime or addressing the situational influences that contributed to the plagiarismâ (N. P. Lewis, 2008, p. 354). Thus, paradigm disguise has the specific purpose of hiding how actions of journalists might conflict with an ideal image of journalism, an ideal the journalistic institution wishes to uphold in public and within the field. Hence, the case of Annegrethe Rasmussen is an illustrative example of boundary work related to the unclear rules of how much citing, rewriting, and âstealingâ is acceptable and an example of paradigm disguise, with the aim of keeping up the pretense of originality in journalism (N. P. Lewis, 2008). Analyzing 76 cases of plagiarism in the United States, Norman Lewis (2008) differentiates between four types of plagiarism: appropriation plagiarism (knowingly and repeatedly taking anotherâs work); research plagiarism (taking some words or research without attributing); self-plagiarism (recycling oneâs own words with a different employer); and idea plagiarism (using an idea or concept from other peopleâs work). The Rasmussen scandal involved elements from the first, second, and fourth type of plagiarism. The correspondent admitted to using words and sentences from other peopleâs work without attributing, and she was accused of having done so repeatedly. As we shall see below, she also said that many of her stories were âinspiredâ by reading other peopleâs work. The discussion, which unfolded during 2015 and 2016 amid the accusations and the responses, questions what journalism is and what journalism is not, thereby negotiating the boundaries of originality in journalism. We examine this in the following section, presenting the analysis of the Rasmussen case.
The grey zones of attribution: The case of Annegrethe Rasmussen
The scandal originated when a reader of the online political news magazine Altinget.dk noted some similarities between a column written by freelance foreign correspondent Annegrethe Rasmussen and an editorial written by The Economist. This led to quick action by Altinget. On December 14, 2015, the editors of Altinget.dk analyzed the two different articles, and on December 16 they publicly accused Rasmussen of plagiarizing the idea and specific paragraphs from an article published by The Economist:
The similarities between the two texts are regrettable. As a minimum, there should have been a reference to The Economist. It is a violation of our ethical guidelines and we take it very seriously.
(Nielsen, 2015, para. 5)
The guidelines to which this editor refers are internal guidelines, which, in the Danish media system, supplement the national pressâs ethical rules. In 1991 these rules were made a part of Danish law, as a part of the Media Liability Act (Medieansvarsloven). Most news organizations in Denmark have signed up to the National Press Council (PressenĹvnet); however, in the ethical guidelines there is no mention of how to cite or reference competing news organizations. Many news organizations, however, also have internal guidelines. In some cases, these are written down. But in others, they exist as a set of unspoken norms about how good journalism is done (Blach-Ărsten et al., 2017). Norman Lewis (2008) notes that in the United States, many professional codes ignore the subject and that plagiarism is most often seen as an individual moral failure rather than a structural issue or simply part of everyday journalistic practices.
Following these initial accusations, the weekly newspaper Weekendavisen published an article with the headline âRecycled Paper,â comparing the sections in six of Rasmussenâs articles, finding similarities between her articles and several articles from The Guardian (Henningsen, 2015). The piece considered the situation article by article, line by line, stating how much is quoted and which articles lacked attribution. Rasmussen was asked to comment, replying that apart from one example, there are no errors from her side. Furthermore, she said that âto me it feels like a witch hunt.â
Rasmussen felt wrongly accused and defended herself in a long Facebook post that included the response she had sent to Weekendavisen. In this post, she provided links to eight different Google documents, finding only one place with no reference to the source of the information, and apologized. She noted in her post that the Weekendavisen violated the rules of sound press ethics by not letting her respond to the criticism before publishing the article about her. In the thread underneath the Facebook post, she continued her defense, maintaining her claims of being a victim of a character assassination. Article by article, she discussed the journalistic practices and the guidelines she was accused of violating. She used the practice of âpeeling,â a part of everyday news work, to justify why what she had done was not a violation:
Now to a question of principles. In journalism we have a not very honored discipline (however good for the readers and those you also have to keep in mind) and that is âpeelingâ. You see a very good book and you think: âYes! The readers need to know about this book tooâ. Thatâs how I felt when I read the 416-page book by Scott Stossel, editor of the renowned magazine The Atlantic, My Age of Anxiety, which is about the devastating anxiety he has experienced his whole life. So, this article is a bunch of quotes from the book, tied together by a few sentences by me. And that is what we might call copying, but one which is agreed upon with the newspaper and declared.
(Rasmussen, 2015)
In the post, she admitted that her own work in this case was minimal but argued that it was ethically permissible, as it was a service to the readers. Furthermore, she let everyone know that this was âbusiness as usualâ in journalism. In relation to this case, the newspaper Information publicly announced that they have an internal guide specifying âhow to peelâ stories (Vaaben & Funch, 2015).
Rasmussenâs defense did not stop the criticism. Altinget.dk published their version of the incident on December 19, 2015, in which they let her know that they did not recognize her âversion of the story,â thereby indirectly accusing her of lying. Altinget. dk started a larger investigation into 18 of her articles and in January 2016 concluded that while 10 of them had âno problems,â four were in a âgrey zone,â and four were âbreaking the rules of good citation practicesâ (Nielsen & Jerking, 2016).
Rasmussen was also freelancing for the Psychologist Unionâs magazine, P, for whom she had conducted an interview with an American professor of psychology. Her article was examined by the magazine, which announced they found examples of plagiarism from American sources in the interview. They named the statement âSerious mistakes in articleâ and withdrew the article (Dansk Psykolog Forening, 2015). They later changed their internal guidelines of referencing and citing. Rasmussen did not explain why she thought it was okay to reuse interview quotes from another article in an interview done by her, but she did apologize to the editor (Hojsgaard, 2015). In a long interview about the whole affair, Rasmussen called it an âabsolute nightmareâ and insisted that she had not plagiarized but had just been âsloppyâ. She admitted to not telling the truth about the use of The Economistâs column in the beginning, declaring that she had ...