Storytelling: Beyond the Academic Article – Using Fiction, Art and Literary Techniques to Communicate

A special theme issue of The Journal of Corporate Citizenship (Issue 54)

Malcolm McIntosh, Nick Barter, Helen Tregidga

• Publisher: Routledge
• Year: 2020
• ISBN:
  9781351285902
• Edition: 1
• Topic: Business
• Subtopic: Business General
• Index: Business

How can we tell our stories differently? How can we go beyond the academic article or sustainability report? All reports and all scholarly pieces are narratives of a sort, each choosing which evidence suits and each having some sense of beginning, middle and end.Through their use of fiction, art and poetry the seven papers in this Special Issue of The Journal of Corporate Citizenship are challenging what might typically be expected as the form of an academic article. These challenges include identifying silent voices, linking of our hands, hearts and heads via art, a poem, a napkin to communicate, the life of an average academic, stories of gladiatorial combat for promotion, and a man's day in a non-specific future. This mix of challenge in both form and message contributes to the ability of the papers to advance understanding, and reinforces how an innovative approach to conveying the message can advance debate.

Table of contents

• Cover
• Title Page
• Copyright Page
• Table of Contents
• Editorial Writing with Heart, Body, Soul, Brain and Mindfulness
• Guest Editorial Storytelling: Beyond the Academic Article: Using Fiction, Art and Literary Techniques to Communicate
• Sacred Stories and Silent Voices: What the Big Bad Wolf Can Teach Us
• Hand / Heart / Head: Aesthetic Practice Pedagogy for Deep Sustainability Learning
• Is this OK? An Exploration of Extremes
• The Quest Games: A Tale of Career Advancement
• Undermining the Corporate Citizen: An Academic Story
• Mopping up Institutional Racism: Activism on a Napkin
• Storytelling beyond the Academy: Exploring Roles, Responsibilities and Regulations in the Open Access Dissemination of Research Outputs and Visual Data
• About the Journal of Corporate Citizenship
• Notes for Contributors