Media Psychology
eBook - ePub

Media Psychology

Exploration and Application

Navin Kumar

  1. 276 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Media Psychology

Exploration and Application

Navin Kumar

Book details
Table of contents
Citations

About This Book

This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people's effect on the functioning of mass media.

This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies.

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Information

Publisher
Routledge India
Year
2020
ISBN
9781000335811
Edition
1
Topic
Psychology
Subtopic
History & Theory in Psychology
Index
Psychology

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Table of Contents
  6. List of Figures
  7. Preface
  8. Acknowledgements
  9. Chapter 1: Introduction to media psychology
  10. Chapter 2: Consumer behavior and psychology
  11. Chapter 3: Research methods
  12. Chapter 4: Media and society
  13. Chapter 5: Media and culture
  14. Chapter 6: Media and advertising
  15. Chapter 7: Media messages
  16. Chapter 8: Media effects
  17. Chapter 9: Critical issues in media psychology
  18. Index