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Media Psychology
Exploration and Application
Navin Kumar
- 276 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Media Psychology
Exploration and Application
Navin Kumar
About This Book
This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people's effect on the functioning of mass media.
This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies.
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Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Table of Contents
- List of Figures
- Preface
- Acknowledgements
- Chapter 1: Introduction to media psychology
- Chapter 2: Consumer behavior and psychology
- Chapter 3: Research methods
- Chapter 4: Media and society
- Chapter 5: Media and culture
- Chapter 6: Media and advertising
- Chapter 7: Media messages
- Chapter 8: Media effects
- Chapter 9: Critical issues in media psychology
- Index